When TikTok dropped, it changed everything. Short-form video took over.  Attention spans shrunk overnight.  And the people who got on it early?  They built audiences that their competitors are still chasing today. I think something just happened that's...

Everyone's already abandoned their 2026 posting schedule. The New Year motivation has worn off.  The accountability posts have stopped. And I'm sitting here thinking about the post I published last week that got 2 likes. You know what though? I'm going to post...

I couldn’t help but go red-faced, embarrassed was an understatement… I was in a meeting last year. They mentioned, almost in passing, that they'd just had their entire company rebranded. New logo. New business cards. New flyers. New shop signage. The whole thing. I...

I've been binge-watching The Good Doctor on Netflix. (Which I highly recommend by the way) It's about Shaun Murphy - a young surgeon with autism who joins a prestigious hospital. He sees patterns nobody else can see.  Makes connections that other doctors miss....

I remember the exact moment I realised I'd been playing a rigged game. It was 2024, and I was sitting in a coffee shop in Birmingham, watching a mate of mine, let's call him Dave, lose his mind over his Instagram analytics.  Dave ran a successful estate agency,...

January is the worst time for social media. It’s brutal. Everyone's on a detox.  Your engagement will tank.  And every business on the planet just woke up with the same: "New year, New Me, I’m going to post every day” strategy So why am I telling you that...

A few years ago, I decided to run three miles every single day in January. I hadn't run for years, but I thought, "Easy. Three miles. I've got this." The first five days were incredible. I had one of those motivational podcasts on, endorphins were flowing.  I...

Today I’m going to share some of the most useful tools, tips & strategies we’ve come across in the last month, which can help you and your business.👏 By using some, or all these tools you’ll not only find more efficient ways to run your social media successfully....

A few years ago, I made a video about expressing personality on social media. I'd been watching my old content and thought I talked too fast. Seemed unprofessional. So I slowed everything down, measured my words, tried to sound like a "proper business person." Then...

I lost a lot during Covid. Not money, but time. Which, honestly? Worth way more. March 2021. The new social media platform “Clubhouse” was exploding. Voice-only rooms. Invite-only access.  Elon Musk and Oprah were on it. Every marketing guru was posting about how...

I thought I had a brilliant business idea. Back when I was an estate agent, I launched this side hustle of an online platform connecting people with accountability buddies.  Someone to keep you on track with your goals.  The first few signups were exactly...

Bill Gates said he'd always choose a lazy person to do a hard job because they'll find an easy way to do it.  And after working with hundreds of mortgage advisers who swear they "don't have time" for social media, I've cracked the code…  Here’s the laziest...

I've only ever stolen two things in my entire life. The first was a Cadbury's Creme Egg from Woolworths when I was 11. Slipped it up my sleeve, heart pounding, convinced the barcode would trigger every alarm in the store.It didn't. Ten minutes later I was on the bus...

The other night, I was sinking into my sofa, phone in hand, doing that thing we all do when the nights start drawing in. You know the ritual. Doom-scrolling, thumb on autopilot, watching other people's highlight reels while your brain quietly zones out. Then my phone...

I visited Belfast last weekend I'm sitting there in The Duke of York– this gorgeous old pub with more character in its bathroom tiles than a new build home. And I'm surrounded by about 200 years of Guinness advertising. Posters from the 1920s.  Mirrors from the...

Newsflash: You’re a mortgage adviser. Not an influencer. So stop trying to act like one. You don’t need 10k followers. You don’t need to go viral. You just need a few hundred people who know you, like you, and trust the advice you give. It’s not about being...

People get defensive when I tell them: It’s not about when you post.It’s not about which trending sound you use.It’s not even about the platform you’re on. None of that matters if you fall into the biggest trap of all:Creating rubbish content. When I say rubbish, I...

Today, I'm going to show you how to break your social media silence. If you haven’t posted over the last few weeks or even months, and are wondering how to re-engage your audience, this is the one for you. By following these 3 post strategies, you’ll reconnect with...

Today I’m going to expose a tool that Instagram has quietly rolled out to a limited number of users, and there’s a good chance you’ve got access. By using the exclusive feature called Trial Reels, you can reach more potential clients and reach more people who don’t...

Today, I'm going to show you how you can be ridiculously clever when it comes to creating content that converts. By reframing the questions you get asked every day, you can stop staring at a blank screen thinking “What do I post?” and get to uploading posts your...

A few weeks ago, I told you about how Google is now featuring videos in their search results, which means more eyes on your content. Today I'm going to show you the 3 things you need to do to increase the chances of having your videos featured in those Google...

Today I'm going to show you a new feature that was quietly rolled out by Instagram. By turning on this feature in your profile, you’ll reach an audience outside of Instagram - using the power of Google. Most people don’t know how to do it, but because we’re here to...

WARNING: This Training is Usually Reserved for £1M+ Businesses Only I just recorded some incredible training with Richard Coulson – a financial services legend who has helped thousands of businesses grow! For 38 years, he's been the secret weapon behind financial...

Today I'm going to show you how to beat one of your biggest enemies. Some finfluencers (shortened for financial influencers) have been flooding social media platforms with misinformation for years now, so much so that the FCA are getting involved: (Source: FCA.org.uk)...

Today I'm going to show you 4 simple strategies that will get you hearing “You’re that mortgage adviser I see everywhere” in no time! Your ideal clients are already active on social media in your local area. 📍 If you're not positioning yourself as part of that local...

Today I’m going to share some of the most useful tools, tips & strategies we’ve come across in the last month, which can help you and your business.👏 By using some or all of these tools, you’ll not only find more efficient ways to run your social media...

Today I'm going to show you how to turn local businesses into your biggest referral sources without spending a penny on advertising. While your competitors are throwing money at Facebook ads and Google AdWords, you could be building genuine partnerships with...

Today I'm going to show you how you can still generate new business with a smaller audience. People underestimate the size of their audience, being in a room of 100 people pitching your services would be the dream - so why do we scoff at 100 followers on social...

Today I'm going to show you how you can use a hidden tool that can not only increase engagement. 📈 But also gets your brand seen by more people locally. By using this tool, you’ll get more people to stop scrolling and take note of your posts. But also increase the...

Today, I'm going to show you 4 ways you can get your videos seen by more people, WITHOUT using social media. By thinking outside the box with your videos, you’ll get more views, increase trust and do more business. Most people fail because they only upload their...

Today I'm going to show you the 2 biggest mistakes you’re making with your video content. Your potential clients in the UK devour 30-60 minutes of social media videos daily, while spending a substantial 3-4 hours scrolling through their favourite platforms each day. 📲...

Today I'm going to show you the 3 Canva Tools you need to know to grab potential clients’ attention and increase engagement. 📈 By using these tools you’ll not only be seen by more clients, but also save yourself time when it comes to creating great content each week....

Today I'm going to show you how to squeeze every last drop out of your partnerships with your current introducers. 🤩 Most people fail because they rely on their introducers to send over good-quality leads.  The fact is, you can do so much more with your...

Today I’m going to share some of the most useful tools, tips & strategies we’ve come across in the last month, which can help you and your business.👏 By using some, or all these tools you’ll not only find more efficient ways to run your social media successfully....

Today I'm going to show you how to: ✅ Become the most trusted mortgage adviser in your local area ✅ Boost your engagement levels ✅ Increase your followers All with our super simple 17-Minute Connection Method: Daily Engagement Blueprint By doing this every day for a...

Today I'm going to show you the content you need to be posting in Quarter 2 to get more interaction, more engagement and if done consistently will lead to more followers. By utilising these awareness days and incorporating them into your Quarter 2 content plan, you’ll...

Today I'm going to share with you some of the best tips we’ve come across from interviewing Instagram specialists on our podcast. 🎙️ You’re going to learn how to: 👀 Get more eyes on your content 💷 Turn more lurkers into leads 🎬 Create much better videos These tips are...

Today I’m going to share some of the most useful tools, tips & strategies we’ve shared in the last month, which can help you and your business.👏 By using some, or all of these tools, you’ll not only find more efficient ways to run your social media successfully…...

Today I'm going to show you a strategy we use in our business that takes one video and turns it into several pieces of content. 🤩 You don’t have to be a creative genius to keep thinking of new topic ideas every week. Instead, use the ideas that have worked before and...

For Valentine’s Week, I’m going to show you how you can make your audience fall head over heels with your business on social media. 🥰 All without the need for a dozen roses or a cheesy poem! 🌹 Most mortgage advisers fail because they’re always trying to sell to their...

Today I'm going to highlight the 3 things you’re probably doing that are sapping both your time and energy. By avoiding these 3 things, and following the alternative recommendations, you’ll not only free up time but increase the quality of your content. Most people...

Today I'm going to show you the 3 things you should avoid doing in 2025 to give you the best chance of growing in 2025. By increasing your following on social media you’re increasing your chance of post reach, interaction and the chance of turning your lurkers into...

Today I'm going to share with you the 4 things that Instagram recommend you do, or don’t do more specifically, to help with the reach of your content in 2025. 🙌 Instagram has 35 million users in the UK, 29% of these users are 25 - 34 year olds, so if you fancy missing...

Today I'm going to talk through what I believe the 2025 social media landscape will look like. 👀 Social media is ever changing and with a potential TikTok ban and more users turning to social media than ever before, 2025 is going to be an interesting one! Get a head...

Today I’m going to share some of the most useful tools, tips & strategies we’ve come across in the last month, which can help you and your business.👏 By using some, or all these tools you’ll not only find more efficient ways to run your social media successfully....

Today I'm going to teach you how create reels the easy way, using the timelapse videos you recorded last week. (AKA B Roll Content) If you didn’t read about our ridiculously easy strategy for recording timelapse videos, you can still do so here By using B Roll content...