Today I’m going to show you when and how you can write killer social media posts.
By upping your written content game you’ll not only make your social media posts more appealing to read, but also help build trust with an audience who want to be informed by experts. 👌
Most people fail because they write large chunks of text to go with their image or video, and think that the written content doesn’t matter!
People want context with the social media post and the written copy can offer that.
You’re boring your audience!
Mortgages are boring at the best of times! So take these tips on board to not only make your posts more appealing, but be seen by more people:
1. Snag Attention Early 🎯
The social media scroll is real, and you’ve got about 2 seconds to make someone stop in their tracks.
Whether it’s a cheeky question (“Ever wonder if your deposit is enough?🏡”)
Or a bold statement (“This one trick could save you thousands 💷”), that first line has to pack a punch!
Think of it like a headline on the front page of a newspaper—it has to make people want to know more.
Get creative, be bold, and don’t be afraid to start with a bang! 💥
2. SEO Content Over Hashtags 🧐
Platforms like Instagram are becoming search engines in their own right. Gone are the days when stuffing your caption with hashtags was the golden ticket to visibility. Now, it’s all about SEO within your post copy.
So, what’s the deal?
Instagram’s algorithm now reads and indexes the actual text in your captions and even the text in your images. This means that using relevant keywords naturally throughout your caption can significantly boost your post’s discoverability. 🕵️♂️
Here’s how to make it work for you:
- Identify Keywords: Think about what your audience is searching for. If you’re in the mortgage industry, keywords might be “first-time homebuyer,” “mortgage tips,” “refinancing,” or “interest rates.”
- Use Them Naturally: Incorporate these keywords seamlessly into your captions. For example:
Here’s the trick: your content should naturally include key terms your audience is searching for.
Think less about cramming in hashtags and more about using words and phrases people actually care about. Hashtags can still help, but SEO is the champion here. 🏆
3. Break It Up, Baby! 📃
Let’s talk about readability.
Nobody likes reading big, clunky blocks of text—especially on their phone. 📱
If your post looks like an essay, people will scroll right past. Keep your paragraphs short and sweet, no more than two or three lines.
Got a longer thought? Break it up!
Add some white space to make it easier on the eyes. Think of it as giving your content some breathing room, so your reader doesn’t feel overwhelmed.
4. Add a Splash of Colour with Emojis 🌈
Emojis are a fantastic way to inject personality and colour into your post. 🎨 They make your content feel more you—whether that’s professional, playful, or downright quirky.
But (and this is a big BUT), don’t go overboard.
You want to enhance your message, not distract from it. A well-placed emoji can highlight key points, break up text, and help people connect with your tone. Like a sprinkle of glitter—just enough for sparkle, but not too much to blind someone! ✨
Give these tips a whirl and watch your audience fall in love with your content!
Let me know how you get on!