A really insightful episode of the Mortgage Marketing podcast as we sit down with Rachel Southcott, a renowned expert in digital marketing strategies tailored for mortgage advisers. Together, we dive into the world of SEO and PPC techniques crafted to enhance mortgage adviser marketing.
In this episode, Rachel simplifies the difference between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising, explaining how each impacts mortgage leads and broker visibility.
You'll gain valuable insights into budgeting for Google advertising, discovering just how much investment is needed to see real results in the competitive mortgage market.
Rachel shares insider strategies for landing on the first page of Google search results, a crucial step for mortgage advisers looking to boost their online presence.
Whether you're new to Google ads for mortgage brokers or seeking to refine your lead generating tactics, this episode offers actionable advice to help you navigate the world of mortgage marketing with confidence.
Podcast: Play in new window | Download