As a busy mortgage broker, your mind is constantly occupied by a thousand things, from getting the best deals for your clients to managing your own business affairs. Quite often, you don’t have time to be constantly creative when thinking of what to post to social media. Coming up with ideas for what to post to social media can be a long and daunting task in and of itself, where some days you can find yourself trapped in a mental block where the ideas just aren’t flowing. We all need a little help coming up with our ideas sometimes, so why not contact Social For Brokers to see how we can transform your business while taking the stress of creating and managing social media content for mortgage brokers. Here are just a few ideas that we use to come up with exciting and engaging mortgage broker content.
Research What Your Audience Wants To Know
One of the best content tips for any business’s social media is to find answers to questions your audience is asking. By arming yourself with this knowledge, you’re in a great position to create content that engages customers and draws them into your brand. People are far more likely to engage with content that interests them, so by finding out what questions your audience is asking, you’re in a position to generate more conversions.
Keep Up To Date With Your Industry
Content that is known to engage users is often topical and informative. By having good insider knowledge of your industry, you are able to convey valuable insights to your audience and keep them informed about any changes that may affect them. This audience is now not only informed of changes to the law or government schemes that may help their decision towards applying for a mortgage, but also recognises your brand as an authoritative source in your field.
Use Different Types Of Media
Written content on social media is all well and good, but statistics have shown that people are much more likely to engage with video or image content on social media. Try adding photographs, stylish infographics, or explainer videos to your content to really drive audience engagement and get the best results on your social media.
Get Your Audience Involved
Nothing engages customers like interactive content. Creating calculators and forms for them to fill in and “play with” is a surefire way to grab their attention and can be a fantastic way to show your audience why they need your service. Equally, this content is often very memorable and is a great way to remind your customers of the power of your brand!
Hire Social For Brokers!
If all of this sounds daunting and you don’t have enough time in the day, never fear! At Social For Brokers we implement all of these ideas to create bespoke, high quality & engaging social media content for mortgage brokers and more to make sure that your business has the greatest reach possible on social media. Get in touch today to book a strategy session to help supercharge your mortgage broker digital presence.