Sometimes, when creating fresh, unique, content you may be struggling for ideas. Maybe you’re burned out from dealing with all of your business’ other needs, or maybe you’re just having a bit of a mental block. Sometimes, a good way to overcome this is by repurposing content. The art of repurposing social media content is taking existing original, high quality content that you’ve created in the past and presenting it in a new form and context on different channels. When creating new content, you can plan for a variety of different ways to reuse this content at a later date. Content repurposing isn’t where you take an old post and simply reshare it, it’s more than that. Some of the forms that content repurposing can take include editing and updating previous blog posts to contain up to date statistics and insights, taking heavy hitting statistics found from a reputable source and turning it into an infographic to be shared, and sharing behind the scenes footage of other content you may have created such as videos to generate hype or interest for the main content.
Advantages Of Repurposing Content
One of the major advantages of repurposing content and building new content with the intention of repurposing it is the amount of time that can be saved. You will already have a template and a large part of the main content ready, and will just need to make the appropriate alterations to bring it up to date and into its new context. Repurposing blog content can also be helpful for SEO purposes, as creating this new content around existing content will strengthen your positioning for keywords that your content is optimised towards. Repurposing content can also help the scale of your online presence, bringing your content to more people’s attention as it is shared over multiple platforms across a period of time.
How To Repurpose Your Content
So how do you repurpose content? There are many ways that this can be done. For example, if you have a long piece of written content, it may be helpful to take the information from this content and present it in a new way, such as creating a YouTube video explaining this information, or a series of eye-catching visual cards. Or vice versa, you can transcribe your visual content into text to give your audience an easy to understand summary of your content. You can also create infographics to convey your content in a whole new way, adding industry relevant data and statistics to inform your audience. Specifically for social media, you may be inclined to post snippets of your Youtube video content to Facebook reels or Instagram stories, enabling your content to be heard by a whole new audience. User generated content can also be an invaluable tool for strengthening your brand on social media, and methods such as reposting user reviews of your business help to build trust in your brand and strengthen your image. You can also extract quotes from your existing content to present them in a new light and to bring more attention to your most important posts.
Repurposing your content is not meant to be one of your main channels of content creation, but is very useful as a supplementary strategy. However, if you need a hand with creating high quality, bespoke, topical and branded social media content for mortgage brokers, contact Social For Brokers today!