Welcome to our podcast, dedicated to helping mortgage advisers thrive in the digital age! Join host Chris Targett as he sits down with Ash Borland, a mortgage broker and expert in content marketing. Together, they delve into the world of social media and its impact on mortgage marketing.
In this episode, Chris and Ash cover a range of topics crucial for mortgage advisers looking to harness the power of social media. They discuss the importance of selecting a niche, establishing a presence on social media platforms, and leveraging video content to build trust and connections with clients.
Discover why captivating graphics and engaging videos are essential for personal branding, and learn how showcasing your face and personality can enhance your content. They also explore the balance between personal and business content, with Ash recommending a focus on business content in the early stages.
Additionally, Chris and Ash discuss the role of personal posts in humanizing your brand and building trust with your audience. They provide insights into the value of paid advertisements, while also highlighting their limitations. Finally, they touch on the use of artificial intelligence for generating content ideas and streamlining the creative process.
Tune in now to gain valuable insights and actionable strategies for mortgage advisers navigating the social media landscape!
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