Content Creation is a huge part of any brand’s marketing strategy. It involves creating topic ideas that appeal to your ideal customers or buyer persona, and then creating written, video or image content around these ideas, which is then made accessible to your desired audience either by social media, blogs, your website or any other type of content delivery system. Content creation is a behind the scenes process that requires a lot of research, auditing, and finding solutions to common problems that your desired customers may have. Branded content can take many forms, be it through creating adverts specifically targeted towards your audience, creating video content that is designed to inform or entertain, posting valuable and interesting written content onto your social media profiles or blogs, and so much more. High quality content is often the thing that enables people to discover your brand, helping you to attract, engage, and retain customers, and ultimately can mean the difference between a successful, thriving business, and a struggling, unprofitable operation.
Content creation is incredibly important to any business’ marketing strategy. By creating content, you are offering free, useful, and engaging information to your customer base and desired audience. This will help attract new customers to your business, increasing your revenue. It is also an important strategy in terms of retaining customers, as by regularly uploading new content to your website or social media platform, you are continually reminding your audience of your existence, as well as keeping them up to date on any and all information to do with your business such as special offers, changes to the industry, and new services or products that you may begin to provide. Not only this, but creating high quality, relevant and engaging content helps foster trust in your brand, by putting yourself out there and offering lots of information, your name will be the first on any potential customers mind when they seek out your service or product, which will generate more conversions, sales and revenue for your business.
There are many types of content that you can create to help strengthen your brand and drive new traffic towards your social media profiles or website. Which ones you use, however, entirely depends on your business and desired audience. For example, if you are a Mortgage Broker, it is important to thoroughly research the types of people you are marketing your mortgage services towards in order to create the most attractive, engaging content to bring in new customers. You may consider writing blog posts answering important questions about developments in the industry, or how using certain methods and regulations you are able to get much cheaper and better deals for your customers. Equally, using professional, branded carousels on your social media profiles could be an attractive and engaging way to drive more traffic to your business. It is important when creating content to answer any questions that your ideal buyer persona may have, as offering solutions to your audience’s problems is a surefire way to capture their attention.
Content creation is not for everyone, and done successfully, can be a time consuming job, as it is important to make sure your content stands out, is informative, and conveys the exact message that you want to associate with your brand. Often, if you’re busy running your own small business and dealing with clients on a regular basis, maintaining a successful content creation strategy is simply not possible. That’s why, if you’re a mortgage broker, it can be incredibly helpful to hire a company such as Social For Brokers to help manage your social media content creation for you. Contact us to see how we can help!