Today I’m going to show you the 2 biggest mistakes you’re making with your video content.
Your potential clients in the UK devour 30-60 minutes of social media videos daily, while spending a substantial 3-4 hours scrolling through their favourite platforms each day. 📲
To ensure your message gets noticed in today’s crowded social media feeds, it’s essential to make your content truly stand out.
Otherwise, you risk becoming just another post that people scroll past without a second glance!
The Mistakes You Can Put Right 🙌
If you’re putting time into recording face-to-camera videos (great job, by the way!) but not seeing the reach you hoped for, you’re not alone.
Here’s the thing… Big social media platforms — think Instagram, Facebook, TikTok — count a “3-second view” as a major engagement metric.
That’s how fast you need to grab attention.
More 3-second views (and beyond) mean more eyes on your content.
But for a lot of mortgage advisers, TWO simple things are stopping their videos from getting seen by more people:
1. Clear, Attention-Grabbing Headlines ‼️
When you post a face-to-camera video, you need a clear headline right at the top of the frame, almost like a newspaper headline. 📰
Pro Tip: Make sure you position it so the social media platform at the top doesn’t cut it off.
It should immediately answer the viewer’s internal question: “What’s this about?”
Without it, they’ll just keep scrolling.
With it, they’re more inclined to watch at least 3 seconds worth.
Always ensure your heading is:
- Clear and concise
- Has a consistent font
- Branded in your company colours
2. Add Subtitles (No video should go live without them!) 💬
More than ever, people are watching videos on their phones on silent — whether they’re commuting, at work, or chilling on the sofa. 🛋️
If you don’t have subtitles, you’re losing a huge chunk of your audience.
Subtitles help people follow along without sound and massively boost your watch time.
And when watch time goes up, the platforms reward you by showing your video to even MORE people.
Utilise the features within the https://www.CapCut.com or https://www.Captions.Ai
They’ll do all the hard work for you using AI. 🤖
✅ Bottom line:
If you want more eyes on your content (and more conversations about mortgages landing in your inbox 📩), adding a strong headline + subtitles is a must.
It doesn’t have to be complicated.
Small tweaks = BIG wins.
Need help creating videos that actually drive engagement? Sign up for our LearningLab Here
Or book a call to discuss how we can do your social media content for you here