by Cess De Leon | Sep 30, 2026 | Blog
I had a great question from one of our Learning Lab members. They said they’d run out of ideas for what to post that week. So I asked what had actually happened in their business lately. Within two minutes, they were telling me about a client who’d...
by Cess De Leon | Sep 22, 2026 | Blog
This is a ridiculously easy way to create 6 pieces of content from 1 question (and it’s one of my favourites) If you’re ever stuck staring at a blank screen wondering what to post, the answer is already sitting in your phone. Think of a question a client asked...
by Cess De Leon | Sep 9, 2026 | Blog
If you want more people to stop scrolling and actually watch your video, there’s one simple thing that makes the biggest difference. Numbers. Not vague claims (people will switch off) Actual numbers. Newspaper editors have known this for years. They...
by Cess De Leon | Aug 26, 2026 | Blog
I was walking down the high street on Saturday morning, starving. Three places to get a sausage roll. All within a few steps of each other. To my left, a local bakery. Lovely place. Proper bread in the window. To my right, a sandwich shop. Nice enough. And then there...
by Cess De Leon | Aug 19, 2026 | Blog
Let me guess. When someone mentions TikTok, you picture teenagers doing dances in their bedrooms. And the idea of a mortgage broker posting on there feels… embarrassing at best. I get it. But here’s the thing. TikTok has over 1 billion users. ...
by Cess De Leon | Aug 5, 2026 | Blog
A few weeks ago I came across an Instagram ad for a new type of garden badminton game. The video was brilliant. I watched it twice. Then I bought it. Weeks went by, and nothing arrived. I started to get the feeling like I’d been had. So I went looking for...
