by Cess De Leon | Jul 15, 2026 | Blog
I was listening to a podcast last week. It was by Alex Hormozi (he’s a genius at marketing) He was talking about something he called a growth flywheel, and halfway through, he used a phrase that stuck with me. The self-licking ice cream cone. His point was...
by Cess De Leon | Jul 8, 2026 | Blog
A few things have changed on Instagram recently. If you’ve not spotted them yet, here’s a quick update on what’s new and what it means for you. You can now reorder your grid Up until recently, the only real way to control how your profile looked was...
by Cess De Leon | Jun 17, 2026 | Blog
This is not a drill. It’s happening The UK will be banning under-16s from social media. The ban will apply to platforms including TikTok, Snapchat, YouTube, Instagram, Facebook and X. WhatsApp and direct messaging services are not included at this stage. It’ll...
by Cess De Leon | Jun 11, 2026 | Blog
I went to Centre Parcs a few weeks ago. Everywhere you looked, the marketing was aimed at the kids. Not the parents paying for it. The kids. The posters, the screens, the activity boards. All of it spoke directly to the child standing in front of it. Because Centre...
by Cess De Leon | Jun 2, 2026 | Blog
My partner bought a swimming costume recently. Not a cheap one. A proper “treat yourself” purchase from a brand that positions itself really well on Instagram. Good-looking website. Premium imagery. High price tag. After a few weeks, we found the material...
by Cess De Leon | May 20, 2026 | Blog
Saturday night in the 90s, my family had a ritual. We’d pile into the car, drive to Blockbuster, spend twenty minutes arguing about what to watch, and leave with a film and a bag of pick and mix. It was an event. Blockbuster had 9,000 stores. Every high...
