by Cess De Leon | Sep 9, 2026 | Blog
If you want more people to stop scrolling and actually watch your video, there’s one simple thing that makes the biggest difference. Numbers. Not vague claims (people will switch off) Actual numbers. Newspaper editors have known this for years. They...
by Cess De Leon | Aug 26, 2026 | Blog
I was walking down the high street on Saturday morning, starving. Three places to get a sausage roll. All within a few steps of each other. To my left, a local bakery. Lovely place. Proper bread in the window. To my right, a sandwich shop. Nice enough. And then there...
by Cess De Leon | Aug 19, 2026 | Blog
Let me guess. When someone mentions TikTok, you picture teenagers doing dances in their bedrooms. And the idea of a mortgage broker posting on there feels… embarrassing at best. I get it. But here’s the thing. TikTok has over 1 billion users. ...
by Cess De Leon | Aug 5, 2026 | Blog
A few weeks ago I came across an Instagram ad for a new type of garden badminton game. The video was brilliant. I watched it twice. Then I bought it. Weeks went by, and nothing arrived. I started to get the feeling like I’d been had. So I went looking for...
by Cess De Leon | Jul 29, 2026 | Blog
Last month, I stood in front of a room of 100 mortgage advisers. I was talking about TikTok. In that room there happened to be somebody from a marketing background. And I could almost see what they were thinking as they settled into their seat. This guy’s going...
by Cess De Leon | Jul 22, 2026 | Blog
Most mortgage brokers we work with say one of two things about email marketing Either: “I know I should be doing it. I just never get round to it.” Or: “I tried it. Didn’t really get anything from it.” Both are fixable. But...
