by Cess De Leon | Oct 21, 2026 | Blog
Four lampposts. That’s all it took. Each one had a simple sign tied to it, just a postcode & a logo. I counted them on the drive to a pumpkin patch last weekend, and by the time we actually pulled up, I felt like I already knew the place. Four signs, and we...
by Cess De Leon | Oct 14, 2026 | Blog
Last week I went to my favourite Italian restaurant. Read the entire menu, every page. Starters, pasta, mains, specials, all of it. And I ordered the exact same dish I’ve ordered the last three times. Penne Toscana. All that choice, and I still couldn’t...
by Cess De Leon | Oct 7, 2026 | Blog
I’d just eaten a salad, and all I could taste was the onion. Not ideal, considering I was about to go live on a webinar with 300 mortgage brokers watching. My heart was pounding. Hands a bit sweaty. (Sounds like the Eminem song!) I looked at the screen. 327...
by Cess De Leon | Sep 30, 2026 | Blog
I had a great question from one of our Learning Lab members. They said they’d run out of ideas for what to post that week. So I asked what had actually happened in their business lately. Within two minutes, they were telling me about a client who’d...
by Cess De Leon | Sep 22, 2026 | Blog
This is a ridiculously easy way to create 6 pieces of content from 1 question (and it’s one of my favourites) If you’re ever stuck staring at a blank screen wondering what to post, the answer is already sitting in your phone. Think of a question a client asked...
by Cess De Leon | Sep 9, 2026 | Blog
If you want more people to stop scrolling and actually watch your video, there’s one simple thing that makes the biggest difference. Numbers. Not vague claims (people will switch off) Actual numbers. Newspaper editors have known this for years. They...
