by Cess De Leon | Apr 22, 2026 | Blog
The best LinkedIn advice I ever got came from a man selling knock-off sunglasses on a beach. He didn’t know he was giving it. But here we are. My brother’s stag do in Benidorm. 17 guys at a beach bar where, every ten minutes, someone walks past with...
by Cess De Leon | Apr 15, 2026 | Blog
Social media rewards the wrong things. And I hate it for that. But probably not for the reasons you think. Here’s what I actually hate about it. 1.3 million people watched one of my videos. It went everywhere. I’d refresh it. More & more views. And then...
by Cess De Leon | Apr 8, 2026 | Blog
You know exactly how this goes. Dinner’s barely finished and a child appears. “Can I have ice cream?” “No.” Thirty seconds. “What about an ice lolly? That’s basically just juice.” “No.” A pause. “Okay....
by Cess De Leon | Apr 1, 2026 | Blog
Paul nearly missed a lead A stranger had already booked an appointment with their bank to talk about their remortgage. Decision essentially made. They were just going through the motions. Then they saw Paul’s video about remortgaging. And instead of...
by Cess De Leon | Mar 25, 2026 | Blog
I’ve carried out over 100 social media audits for mortgage brokers and estate agents. And three things come up almost every single time. Not occasionally. Not now and then. Every. Single. Time. Here they are, and more importantly, here’s how to fix them....
by Cess De Leon | Mar 4, 2026 | Blog
If you’re about to hit the ‘Boost’ button on a post Stop. You’re throwing money down the drain. I get it. You’ve put effort into a post and you want people to see it. Boosting feels like the obvious next step. But you don’t need to spend a penny to...
