by Cess De Leon | Aug 5, 2026 | Blog
A few weeks ago I came across an Instagram ad for a new type of garden badminton game. The video was brilliant. I watched it twice. Then I bought it. Weeks went by, and nothing arrived. I started to get the feeling like I’d been had. So I went looking for...
by Cess De Leon | Jul 29, 2026 | Blog
Last month, I stood in front of a room of 100 mortgage advisers. I was talking about TikTok. In that room there happened to be somebody from a marketing background. And I could almost see what they were thinking as they settled into their seat. This guy’s going...
by Cess De Leon | Jul 22, 2026 | Blog
Most mortgage brokers we work with say one of two things about email marketing Either: “I know I should be doing it. I just never get round to it.” Or: “I tried it. Didn’t really get anything from it.” Both are fixable. But...
by Cess De Leon | Jul 15, 2026 | Blog
I was listening to a podcast last week. It was by Alex Hormozi (he’s a genius at marketing) He was talking about something he called a growth flywheel, and halfway through, he used a phrase that stuck with me. The self-licking ice cream cone. His point was...
by Cess De Leon | Jul 8, 2026 | Blog
A few things have changed on Instagram recently. If you’ve not spotted them yet, here’s a quick update on what’s new and what it means for you. You can now reorder your grid Up until recently, the only real way to control how your profile looked was...
by Cess De Leon | Jun 17, 2026 | Blog
This is not a drill. It’s happening The UK will be banning under-16s from social media. The ban will apply to platforms including TikTok, Snapchat, YouTube, Instagram, Facebook and X. WhatsApp and direct messaging services are not included at this stage. It’ll...
