by Cess De Leon | May 13, 2026 | Blog
There are mortgage advisers who haven’t had to think of a content idea in three weeks. Not because they’re especially creative. Because they stopped trying to think of ideas altogether. Here’s what they did. They joined three local Facebook groups. ...
by Cess De Leon | May 6, 2026 | Blog
One of the most common questions I get asked is: “Chris, what’s the best time to post on social media?” And honestly? It used to matter more than it does now. Five years ago, posting at 6pm on a Wednesday could genuinely move the needle. ...
by Cess De Leon | Apr 30, 2026 | Blog
Instagram has quietly shifted how it decides what to show people. And honestly? The changes are good news for you. Here are the 3 things Instagram no longer cares about (and the one thing it cares about more than ever). 1. Your follower count For years, the size...
by Cess De Leon | Apr 22, 2026 | Blog
The best LinkedIn advice I ever got came from a man selling knock-off sunglasses on a beach. He didn’t know he was giving it. But here we are. My brother’s stag do in Benidorm. 17 guys at a beach bar where, every ten minutes, someone walks past with...
by Cess De Leon | Apr 15, 2026 | Blog
Social media rewards the wrong things. And I hate it for that. But probably not for the reasons you think. Here’s what I actually hate about it. 1.3 million people watched one of my videos. It went everywhere. I’d refresh it. More & more views. And then...
by Cess De Leon | Apr 8, 2026 | Blog
You know exactly how this goes. Dinner’s barely finished and a child appears. “Can I have ice cream?” “No.” Thirty seconds. “What about an ice lolly? That’s basically just juice.” “No.” A pause. “Okay....
