Today I’m going to talk through what I believe the 2025 social media landscape will look like. 👀
Social media is ever changing and with a potential TikTok ban and more users turning to social media than ever before, 2025 is going to be an interesting one!
Get a head start on your competitors, soak up this email and the put it into practice before they beat you to it! 👊
Here are the 5 predictions I have for social media in 2025:
1️⃣ Social proof: Your secret weapon for trust-building.
People are turning to social media like it’s Google, they want to do business with people their friends have recommended. Not just someone from a Google search. 🔎
They’re also not just searching for businesses—they’re looking for proof that you’re the real deal.
💬 What to do:
- Share success stories and customer reviews.
👉 Example: A short video of a happy client sharing how you helped them find the perfect mortgage or home. - Create posts that showcase your wins (but keep it humble, we’re British after all 😉).
👉 Example: “Another happy homeowner! 🏡💙 So proud to have helped our clients make their dream a reality.” - Use before-and-after content (think: “This client was worried about X, and here’s how we solved it”).
2️⃣ Behind-the-scenes: Let them in on the magic.
We’re nosier than ever!
Your audience doesn’t just want to know your business; they want to know you.
Showing the human side of your work makes you relatable and builds trust.
The best place for this is in Instagram Stories. Snippets of your business that can be unpolished, unedited and raw videos or photos that only last 24 hours
🎥 Ideas for behind-the-scenes content:
- A quick snap of you working on a client file with the caption: “Just helping our clients secure their dream home! 🏠”
- A day-in-the-life video—whether you’re out visiting a property, meeting clients, or even grabbing your morning coffee. ☕
- Something fun: Do you have a quirky office tradition or a pet who “helps” you work? Share it – your potential clients will warm to you as a person not just as a business.
3️⃣ Personal over corporate: Say goodbye to the big-brand vibe.
The days of hiding behind a logo are gone.
People want to see your face and hear your voice.
Sharing your personal insights, opinions, and values makes your business unforgettable.
Remember people buy from people (I know it’s cliché but it’s so true!)
📢 How to do it:
- Share personal stories. For example, “When I first started in mortgages, I learned the hard way that [insert relatable lesson]. Now, I use that experience to help others avoid the same mistakes.”
- Go face-to-camera with short videos.
👉 Tip: Keep them short (under 90 seconds) and conversational, like chatting with a mate – these types of videos perform so much better than a long piece of landscape content.
4️⃣ TikTok’s uncertain future: What happens next?
You’ve probably heard the news: TikTok might not survive in the US past January unless its parent company sells to another firm. 😬
📊 What this means for you:
If TikTok does lose its US audience, expect a ripple effect globally. This could push UK users to Instagram or YouTube Shorts.
💡 Plan ahead:
- If you’re already on TikTok, start cross-posting your videos to Instagram and Facebook.
- Don’t put all your eggs in one basket—build a presence across multiple platforms.
5️⃣ Less dancing, more value: The new content wave.
While trending dances have had their moment in the spotlight, 2025 is shaping up to be the year of substance. (There’ll be a lot less dancing round living rooms!)
People are craving content that teaches, inspires, or genuinely entertains.
🎯 Content ideas for 2025:
- Quick tips or myth-busting posts. Example: “Think you need a 10% deposit to buy a home? Not true! Here’s what you really need. 💡”
- Explainers: Break down complex topics like mortgage types or interest rates in a simple, visual way.
- Fun facts or “Did you know?” moments related to your industry.
Why this matters
Social media isn’t just about marketing; it’s about relationships.
The more you show up as your authentic self and offer value, the stronger your connections will be.
And trust me, when your audience feels they know you and your business, they’ll be queuing up to work with you.