Today I’m going to show you a strategy we use in our business that takes one video and turns it into several pieces of content. 🤩

You don’t have to be a creative genius to keep thinking of new topic ideas every week. Instead, use the ideas that have worked before and will work again. 

Most people fail because they spend half their day thinking about what to post instead of following previous success.🏆

Create 3 times the content in a third of the time 🤩

Between juggling client meetings, processing applications, and staying updated on the latest industry news, it’s hard enough to keep the ball rolling without even mentioning the time-consuming task of marketing yourself online. 😅 

But, what if I told you that you could adopt our proven strategy that creates a lot more content in a lot less time?!

1️⃣ Answer FAQs With Quick Videos 🎥

• ✍️ List It Out: Start by listing 10 questions that your clients ask frequently. These are pure gold for content ideas!

• 📸Lights, Camera, Action: Take each question and film a short video (try not to go over 90 seconds) providing straightforward, expert answers. Remember, authenticity beats perfection—don’t worry about fancy editing. Your genuine insights are what your audience values most.
• 💬Engage & Educate: These quick videos not only showcase your expertise but also engage clients and prospects who prefer visual content. Plus, videos can be easily shared across multiple platforms.
• Pro Tip: Remember to add captions to appeal to the viewers who are watching without sound

2️⃣ Turn Videos into Carousels 📲

• 🎨Visual Storytelling: Hop onto Canva and use their pre-made templates to create a carousel. Use it to break down your video content into an engaging post over several slides.
• 🧠 Bite-Sized Wisdom: Summarize key points into easily digestible images, making it a breeze for your audience to grasp your message at a glance. This helps in reaching those who prefer scrolling through social media quickly.
• 📈Broaden Your Reach: Carousels can increase your content’s shareability, allowing you to reach a broader audience in no time.

3️⃣ Convert It Into a Blog Post ✍️

• 📝 Add Detail: Take the topic from your video and flesh it out into a comprehensive blog post for your website. This gives you the space to explore the nuances of the topic that the video format might not allow.
• 💪 SEO Powerhouse: Regular blog posts improve your website’s SEO, making it easier for potential clients to find you through search engines (hello, free Google traffic! 👋).
• 🏆 Establish Authority: A well-written blog not only educates your audience but also positions you as a thought leader in the mortgage industry.

From One Idea to Three Content Types:

Instead of scrambling for the next post idea, you’ll effortlessly generate:

 ✔ A compelling video 📹

✔ An engaging carousel 📊
✔ A detailed blog post 📝

Using this method, you’ll remain visible, credible, and top-of-mind with potential clients, all while clocking fewer hours brainstorming content.

Give this strategy a try this week, and let us know how it shapes your content creation process. We’re here to support you along the way!

Here’s to working smarter and not harder 💪