Today I’m going to show you the 3 things you should avoid doing in 2025 to give you the best chance of growing in 2025.

By increasing your following on social media you’re increasing your chance of post reach, interaction and the chance of turning your lurkers into leads 👀

Most people fail because they think that jumping from one trend to another will make them go viral, when, in essence, a consistent strategic approach to social media will always win.

Popular Methods Don’t Work All The Time 🤯

1️⃣ Video Isn’t the Only Star of the Show

There’s a lot of talk about video content being the ultimate key to success, and sure, it’s powerful—but it’s not everything.

The truth is, video can quickly become saturated. 

Everyone’s doing it, which makes it harder to stand out. That’s why it’s all about balance. 

Make sure in your weekly plan you’re uploading videos as well as branded eye-catching images, and snappy written content.

Why? Because not everyone has the time or space to watch a video (or the volume up to hear it 🎧). But they will scroll through a great visual or take a moment to read a clever caption. By mixing it up, you’ll reach more people.

2️⃣ Don’t “Post & Ghost” in 2025 👻

You’ve nailed the perfect post, hit publish, and then… nothing! 😢

The truth is that posting is just the start.

Social media should never have “set it and forget it” strategy—it’s all about connection. 

Dedicate some time daily (even just 15 minutes!) to engage with:

• Comments on your posts.
• Content from your followers or potential clients.
• Local businesses in your community.

This isn’t a thankless task—it’s going to help you build relationships, boost engagement, and drive leads. 

The more present you are on social media, the more your audience will know, like and trust what you’ve got to say.

3️⃣ Stop avoiding AI 🤖

AI is the buzzword for 2025, and for good reason. It’s not just for techies—it’s for everyone.

Think of AI as someone who can help you save time.

From scheduling posts to drafting ideas, AI can take the load off, giving you more time to focus on creating personal, heartfelt content. And that’s what resonates the most with your audience.

Here’s the trick: don’t rely on AI to replace you. 

Instead, let it handle the repetitive stuff, so you can put your energy into building genuine connections. 

The human touch will always win on social media – use AI to save you time, time you can use to be more personal on social media

To check out some of the tools that can help, read our blog: The Best AI Tools For Social Media
Remember, growing your presence on social media is a marathon, not a sprint. 

Focusing on consistency, engagement, and using tools like AI to work smarter, not harder, you’ll see growth in 2025, not resentment toward uploading content!