Today I’m going to show you 4 tips you can use to create engaging, topical and professional videos for your social media channels. 🎥
By using video as a part of your marketing strategy you’ll not only increase engagement, but also help your clients get to know who you are, your voice and your opinions on certain topics- which can only help build trust. 🤝
Most people fail because they think they have to be doing silly dances, lip syncing some Tik Tok sound or creating the perfect video to go ‘viral’ (I hate that word!) 🙄
Paralysis by analysis sets in and nothing gets recorded at all, fulfilling the fear of video cycle!
Let’s help you break that today by giving you 4 simple tips that will get you started.
Video isn’t everything, but it should be part of your plan!
Incorporating video into your marketing strategy is more than just following trends—it’s about making a lasting impact.
Videos allow you to simplify complex mortgage concepts (to your audience) like:
‘What does porting my mortgage mean?’
in a way that’s easy to understand.
They offer a dynamic way to engage your audience, bringing your professional insights to life. 🌟
- Creating Content That Connects 📹
Here are some free resources you can use to find and create content that resonates:
Topic Hunting: Wondering what to film? Use tools like AnswerThePublic.com to discover what people are searching in Google when it comes to keywords like ‘mortgages’
Alternatively, keep a journal of questions your clients ask during appointments. These real-world concerns are perfect topics for your videos, ensuring you’re always relevant. 📝
Stay Current: Jump on topical news that impacts the mortgage world. Reacting to current events, like changes in mortgage rates or a base rate change, can make your content timely and highly sought after.
This approach keeps your brand at the forefront of important discussions. 🗞️
- Gear Up for Success 🔧
You don’t need Hollywood-level equipment to make great videos.
Here’s a simple toolkit to get you started:
💡 Tripod and Lighting: Invest in a basic tripod with a ring light to stabilize your shots and enhance your lighting. Circa £25 on Amazon
Good lighting can drastically improve the quality of your video, making it more professional.
📲 Smartphone Camera: Modern smartphones are equipped with excellent cameras that often better than the quality of your laptop’s webcam.
Use your phone to shoot high-quality video without breaking the bank. 📱
🗣️ Teleprompter App: If you’re not comfortable with memorising lines or ad-libbing, consider using a teleprompter app (there are lots of free ones out there)
This can help you deliver your message smoothly and confidently.
- Editing Like a Pro ✂️
Editing doesn’t have to be daunting. Refine your video with these apps:
🧰 Choose the Right Tool: Apps like CapCut offer user-friendly interfaces for trimming clips, adding text, and inserting subtitles. They’re great for beginners and integrate well with platforms like TikTok and Instagram.
📝 Add Headlines and Subtitles: Always include headlines to immediately show your audience the video’s topic, which is especially important for viewers watching without sound.
Subtitles not only make your videos accessible but also cater to viewers in noisy environments or those who prefer reading along. 📝
The likes of CapCut has built in software that can automatically generate your subtitles, with little effort!
- Uploading with Confidence 🚀
Work out how you should upload each video:
- Instagram and Facebook: These platforms favour videos uploaded as ‘Reels’, which tend to receive better promotion than standard video uploads.
- LinkedIn and TikTok: On LinkedIn, upload videos directly. On TikTok, just upload and let the platform’s natural engagement algorithms do the rest.
- Engagement Tips: Encourage viewer interaction by asking questions or inviting comments. Engagement drives visibility and helps foster a community around your brand.
Final Thoughts: Remember, the first videos you create might not be perfect, and that’s okay! Each video is a learning opportunity. 🤩
Most of your audience will admire what you’re doing instead of ridiculing you, so get posting – don’t shy away from being your authentic self!
Over time, your confidence and skills will grow, enhancing your ability to connect with your audience.
Ready to hit ‘record’? We can’t wait to see what you create! 🌟
If you need a hand getting started we can help with your video content, book a call here today