You know exactly how this goes.
Dinner’s barely finished and a child appears.
“Can I have ice cream?”
“No.”
Thirty seconds.
“What about an ice lolly? That’s basically just juice.”
“No.”
A pause.
“Okay. Just a few sweets. Tiny ones.”
“No.”
And then, quietly:
“…Can I just have some fruit then?”
They get the fruit. They sit there eating their grapes like they’ve just closed the deal of the century.
And to be honest, they kind of have.
They didn’t repeat the same ask over and over.
They changed the angle every single time.
Different framing. Different offer.
Same goal. And they kept going until something landed.
Your social media content should work exactly like that.
Most advisers post something on Facebook or Instagram, hear nothing back, and decide their audience isn’t interested.
But that’s rarely what’s happening.
People are seeing it. They’re just not ready yet.
The person who scrolls past your “How does porting work?” on a Monday might watch the entire “What is an AIP?” video on a Thursday.
Same person. Same audience. Different angle. Different day.
It wasn’t the repetition that worked.
It was the variety. The patience.
The fact that you were still there when they were finally in the right headspace.
Kids don’t have an ego about rejection.
They don’t take the first no personally and disappear for three weeks.
They just come back with something different.
That’s the whole job.
Show up. Try different things. Stay in the room long enough, so you’re front of mind when they need you.
Chris