by Cess De Leon | Oct 29, 2025 | Blog
Bill Gates said he’d always choose a lazy person to do a hard job because they’ll find an easy way to do it. And after working with hundreds of mortgage advisers who swear they “don’t have time” for social media, I’ve cracked...
by Cess De Leon | Oct 22, 2025 | Blog
I’ve only ever stolen two things in my entire life. The first was a Cadbury’s Creme Egg from Woolworths when I was 11. Slipped it up my sleeve, heart pounding, convinced the barcode would trigger every alarm in the store.It didn’t. Ten minutes later...
by Cess De Leon | Oct 15, 2025 | Blog
The other night, I was sinking into my sofa, phone in hand, doing that thing we all do when the nights start drawing in. You know the ritual. Doom-scrolling, thumb on autopilot, watching other people’s highlight reels while your brain quietly zones out. Then my...
by Cess De Leon | Oct 8, 2025 | Blog
I visited Belfast last weekend I’m sitting there in The Duke of York– this gorgeous old pub with more character in its bathroom tiles than a new build home. And I’m surrounded by about 200 years of Guinness advertising. Posters from the 1920s. ...
by Cess De Leon | Oct 1, 2025 | Blog
Newsflash: You’re a mortgage adviser. Not an influencer. So stop trying to act like one. You don’t need 10k followers. You don’t need to go viral. You just need a few hundred people who know you, like you, and trust the advice you give. It’s not about being...
by Cess De Leon | Sep 24, 2025 | Blog
People get defensive when I tell them: It’s not about when you post.It’s not about which trending sound you use.It’s not even about the platform you’re on. None of that matters if you fall into the biggest trap of all:Creating rubbish content. When I say rubbish, I...
