by Cess De Leon | Oct 15, 2025 | Blog
The other night, I was sinking into my sofa, phone in hand, doing that thing we all do when the nights start drawing in. You know the ritual. Doom-scrolling, thumb on autopilot, watching other people’s highlight reels while your brain quietly zones out. Then my...
by Cess De Leon | Oct 8, 2025 | Blog
I visited Belfast last weekend I’m sitting there in The Duke of York– this gorgeous old pub with more character in its bathroom tiles than a new build home. And I’m surrounded by about 200 years of Guinness advertising. Posters from the 1920s. ...
by Cess De Leon | Oct 1, 2025 | Blog
Newsflash: You’re a mortgage adviser. Not an influencer. So stop trying to act like one. You don’t need 10k followers. You don’t need to go viral. You just need a few hundred people who know you, like you, and trust the advice you give. It’s not about being...
by Cess De Leon | Sep 24, 2025 | Blog
People get defensive when I tell them: It’s not about when you post.It’s not about which trending sound you use.It’s not even about the platform you’re on. None of that matters if you fall into the biggest trap of all:Creating rubbish content. When I say rubbish, I...
by Cess De Leon | Sep 11, 2025 | Blog
Today, I’m going to show you how to break your social media silence. If you haven’t posted over the last few weeks or even months, and are wondering how to re-engage your audience, this is the one for you. By following these 3 post strategies, you’ll reconnect...
by Cess De Leon | Sep 4, 2025 | Blog
Today I’m going to expose a tool that Instagram has quietly rolled out to a limited number of users, and there’s a good chance you’ve got access. By using the exclusive feature called Trial Reels, you can reach more potential clients and reach more people who don’t...
