Today I’m going to teach you how you can win more local business by teaming up with a local coffee shop. 🤝
Starting this scheme will not only help your brand be more visible in your local area, but also get more people talking about who you are and what you do. 🏡
Most people fail because they rely on local businesses talking about them but give them nothing up front to do so.
This strategy will mean you give something in return to the coffee shop in the form of free coffee for their clients.
Start the joint Coffee Loyalty Scheme!
Everyone’s seen the Costa ‘Buy 5 and get your 6th Free’ or the Starbucks loyalty scheme, we’re all familiar with it, so why not help a local coffee shop do it? ☕️
Whilst you’re helping them do it, we want to make sure you get something out of it as well, so follow these 3 steps:
☕️ Step 1: Find a Popular Coffee Shop
Everyone knows the most popular coffee shops in the area. Find one that aligns with your brand values and customer demographics.
Start drinking there, working from there, whatever you can do to make yourself visible. 👀
Then start up a conversation with the owner, find out who they are why they started.
Remember this collaboration is not just about brand visibility for you but also about fostering community spirit and support – so you want to understand their business. ☕️
💳 Step 2: Design and Distribute Loyalty Cards
Put the following proposition to them:
We’ll get some loyalty cards designed and printed for you, with our collaborative branding. This can then be stamped whenever your customers buy a coffee and once they have purchased 5 we’ll cover the cost of the 6th for them.
These cards can have a slogan like:
“Your 6th One is On Us”
“Smiths Mortgages”
I’d also recommend putting a QR code on there and all your contact details for your company on there to increase the chance of them reaching out.
🚀 Step 3: Launch the Loyalty Program
Launch the loyalty program effectively on both yours and the coffee shop’s social media. Make this part of the agreement that they must share it once every other week.
This is why it’s important to choose a popular coffee shop, so you can utilise their large social media audience.
Ensure the coffee shop asks each customer if they would like to be a part of their loyalty scheme. 💳
🤷 What’s in it For The Coffee Shop?
Installing this loyalty scheme for them means their customers have a reason to come back to them – to obtain their free coffee.
You’re also then covering the cost of the free coffee, as well as the printing costs, so for them it’s a no brainer.
They can also benefit from you sharing the coffee scheme on your social media channels – which means increased reach and brand visibility. 📈
🏆 Why This Strategy Works?
Every time someone uses their loyalty card, they see your brand. This constant visual reminder keeps you front of mind.
What would you give to have your brand in someone’s handbag, laptop bag or even in the back of their phone? 🤷
A brand that they will look at every time they buy a coffee or rummage around in their bag? 💼
Plus, the QR code simplifies the booking process – a quick scan and they could be booking an appointment with you.
It also helps you reach a wider audience on social media, this coffee shop is sharing your brand to their audience, and you vice versa; who doesn’t want their business to be seen by more people? 🤩
Get out there this week and find your local coffee shop, strike up that conversation and start your caffeine fuelled loyalty scheme. ☕️