Today I’m going to expose a tool that Instagram has quietly rolled out to a limited number of users, and there’s a good chance you’ve got access.

By using the exclusive feature called Trial Reels, you can reach more potential clients and reach more people who don’t follow you, YET,  without spending a penny on adverts.

‘Trial Reels’ is a powerful tool if you know how to use it. 

If you don’t know where to find it or how to use it, you’ll miss out, but don’t worry, I’ve got your back.

90% of mortgage advisers don’t even realise they have access.

Trial Reels are a type of Reel you can post without it showing on your Grid or Stories. 

Instagram pushes them to a wider audience to see how they perform.

It couldn’t be a more perfect way to:

• Trial new content ideas
• Repurposing your best posts
• Most importantly, get your business in front of more potential clients

The best part is that Instagram is actively pushing this content, meaning better reach, without ads!

How do you find out you have the feature?

When you go to post a new reel, scroll down before hitting the share button.

If you have access, you’ll see a toggle switch that says “Trial Reels”, like this:

You can only upload 5 Trial Reels per day (if you have the feature)

Here’s how to make the most out of them:

• Repurpose your past content, download your top-performing reels and re-upload as Trial Reels. (Ideally without the Instagram Watermark)
• Try different formats or hooks to see what grabs people’s attention.
• Use this feature to test what really works, THEN share the best-performing content across your grid and Stories to maximise its impact.

Trial Reels are one of the best ways to grow your audience organically and get more eyes on your business.

As always, we’re here to keep you up to date with all the latest social media news to help you win more business on social media.

Here’s to more views, more engagement, and more ideal clients finding you on Instagram! 📈

Cheers,

Chris