Today I’m going to show you 5 ways you can significantly increase engagement on your social media posts, without having to rack your brain for ideas (less time needed at the computer!) 🧑‍💻

Increased engagement can help your posts be seen by more people, for free, so it’s pretty valuable!

The problem is people upload a few posts, get less interaction than they expect and then give up before they’ve even started! 😳

Did you know that the average interaction rate on Instagram is only 1%? 😱

So if you’ve got 100 followers you can only expect one like for each post!

It’s pretty low, but there are a few surefire things you can do to boost that interaction rate (whatever platform you post on) 

Interaction with a particular post not only helps that post be seen by more people, but can help the reach of your next post as well – the gift that keeps on giving!

So let’s get into it:

1. Compelling Storytelling 📚

People love stories, especially ones that evoke emotions and show a bit of your personality.

One way to guarantee some love (or even comments) from your audience is to share a personal anecdote about when you first started your business. 💼

By narrating your journey, you become human, approachable and even someone who’s made a mistake or two in the past.

People can always relate to that, you’ll be surprised how many people congratulate you on your growth as well. 👏

2. A dose of humour is just what the doctor ordered! 🤣

Social media doesn’t always have to be serious.

Mortgages, especially at the moment, can be a daunting subject for some, so let’s lighten up the feed. 💡

Upload a couple of photos that you think would maybe make your audience laugh:

• Photos of you when you were a teenager 👀
• A long lost photo of you attempting to dance? 💃
• A photo of you banging your head against the brick wall with “What it feels like trying to get through to a mortgage lender at the moment” as the caption 😩

Everyone loves a laugh and if it can be one at your own expense, your audience are much more likely to hit the like button over a photo of you in a suit!

A funny picture of you or your team can make your brand more approachable, memorable, and, most importantly, human!

3. Being vulnerable is valued 😌

The mortgage industry often has this professional and polished image, but let’s break the mould.

Share your highs and lows, the rollercoaster ride of running a business. Let your audience see the real you. 🎢

When you open up about the challenges and triumphs you’ve faced, it creates authenticity and empathy. And guess what? People connect with authenticity. It’s like a magnet for engagement! 🧲

4. Ready to stir the pot 😏

Controversy can be a double-edged sword, but if it’s handled thoughtfully, it can spark a conversation with your audience. 🗡️

Share a bold and controversial opinion about the mortgage industry, something that challenges the status quo. 

But remember, support your opinion with strong arguments, and invite your followers to share their thoughts too. 

This approach sparks engagement, gets people talking, and shows you’re willing to have meaningful conversations. 🗣️

BIG TIP: Make sure it’s YOUR opinion, one that you actually believe. Your audience will see through your lack of authenticity otherwise.

5. Behind The Scenes for the Win!

Have you ever stalked a business, a celebrity or even a friend by watching their Instagram Stories? 👀

Of course you have (including me)

People are naturally curious about what happens behind closed doors. 

By uploading more Instagram stories that provide glimpses into your daily operations, you can pique your audience’s interest and satisfy their curiosity. 🧠

Showcasing behind-the-scenes content humanises your brand further, making your audience feel like they are part of an exclusive circle.

Using the likes of Instagram Polls, Questions or Links can drive your engagement further.

Summary

There we have it, by putting these strategies into action you’ll rev up your social media engagement and create a vibrant community of people that are waiting for your next post, opposed to scrolling right past it. 📲

Remember, it’s all about genuine connections and compelling content that your audience can relate to, because we all want to do business with people that we know like & trust, which is exactly what these 5 strategies can do for you and your social media content

Put them into practice and let me know how you get on.

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