Newsflash: You’re a mortgage adviser.
Not an influencer.
So stop trying to act like one.
You don’t need 10k followers.
You don’t need to go viral.
You just need a few hundred people who know you, like you, and trust the advice you give.
It’s not about being famous.
It’s about being trusted. 💡
Here’s why that mindset shift is so powerful 👇
🚫 Big following ≠ Big results
5,000 followers with 0 enquiries? That’s just noise.
500 followers who trust you and tag you in Facebook groups?
That’s what we want.
But how do we get these big results from a ‘smaller’ audience?
Focus on your 100 True Fans
These are the people who already follow you but don’t hear from you enough.
Post what they actually care about:
- Answer common mortgage questions.
- Promote the businesses they care about
- Share hyperlocal property insights.
- Bust myths with short videos or Instagram stories (these will get higher views)
- Show you’re active, reliable, and you know the mortgage market like the back of your hand.
You become hard to ignore when you’re all that they see.
This constant visibility converts them from lurkers into leads.
The best part is that it doesn’t stop there with these 100 true fans.
They quickly become walking, talking recommendation machines.
Give them consistent value and they’ll:
- WhatsApp your friends about you
- Tag you in Instagram posts
- Mention you at the pub!
When people see your value, they want to share it.
In the future, you won’t need to beg for followers; your audience will grow as an organic byproduct of trust.
So, don’t stress about the numbers. Focus on the content.
Start with those true fans.
Build trust.
Share your knowledge.
The rest will look after itself.
Here’s to better content that converts.