Today I’m going to show you how to squeeze every last drop out of your partnerships with your current introducers. 🤩

Most people fail because they rely on their introducers to send over good-quality leads. 

The fact is, you can do so much more with your introducers to guarantee fresh new business by following these 4 simple steps.

The harsh reality is, it’s not always up to them!

Here are 4 proven tactics you can use right now to:

✅ Grow your social media followers

✅ Continue to build more local trust

✅ Generate more leads

1️⃣ Choose Them Wisely 🧲  

Not all introducers are created equal. 

Focus on those who are marketing-savvy and active on social media — think estate agents, accountants, solicitors who already have an engaged audience. 

These are the people who can really help amplify your message.

2️⃣ Create a Mortgage Market Update Email 📬  

This one’s gold. 

Write a short, insightful email about what’s happening in the mortgage world — trends, rate changes, affordability tips — and let your introducers send it to their clients. 

You stay top of mind, your introducer looks helpful (without having to lift a finger), and you both add value. 

Win-win-win.

3️⃣ Get on a Live Stream 🎥  

Jump on a live stream with your introducer — an Instagram Live with an estate agent, for example. 

Tackle FAQs like 

“How does moving house affect your mortgage?” 

or 

“How much can I borrow now?” 

You instantly get in front of a hot audience who already need your service. 

Bonus tip: Download the live after recording and slice it into short-form social content for later. 📱

4️⃣ Use Their Properties in Your Content 🏡  

If you’ve got an estate agent introducer, this one will set you apart from your local competitors 

When they upload a new property, one that’s going to get people talking, pop over and do a quick video outside: 

“This 3-bed home on Acacia Avenue could cost as little as £X/month with a 10% deposit.” 

“We love the kitchen diner in this house and we know it’s going to be snapped up quick, so get in touch with the team for a viewing”

It’s quick, useful, and gives your introducer something brilliant to share on their channels. 

You get more exposure, their audience gets value. Everybody wins.

💡 Pro Tip: These tactics work because they aren’t about selling — they’re about helping. 

Give introducers ways to look good and be useful to their clients, and they’ll love you for it.

Start with just one this week and see what happens. Then rinse and repeat. 📈

For more creative ways to generate more mortgage leads, join the LearningLab™️waiting list here: https://socialforbrokers.com/learning-lab/