Today I’m going to show you how to generate 300 new followers on Instagram (ones that are your ideal client) in just a few months. There’s also an added bonus to this exercise in the form of a potential introducer agreement. 🤝

By adding these followers to your audience you’re allowing them to know like and trust you. Once they’ve learnt more about you and how you can help, they’re much more likely to book an appointment, compared to if they were never a follower in the first place! 

Most people fail because they just rely on their ideal client finding them on Instagram, hoping they’ll stumble across their profile one day and book an appointment. 

With so many other companies posting on social media, you can get lost in a sea of brokers, but these exact steps can make you stand out! 🤩

Piggyback someone else’s audiences instead of building your own! 🐷

Here’s a step-by-step playbook that you can steal to gain over 300 new, engaged Instagram followers, in just a few months. 🚀

And the best part? These aren’t just any followers; they’re clients that you know need a mortgage, because they’re already looking at properties:

Step 1: The Power List 📝

Kick things off by compiling a list of estate agents with a strong presence in your area. 

Make a list of all the estate agents within 20 miles of where you’re based. 📍

Dive into their social media profiles, and find the 10 most followed accounts, and ones that consistently post to keep their audiences engaged. 

Step 2: Don’t Sell, Add Value 🔑

Reach out to these estate agents with a friendly message, proposing an Instagram Live session together. 🎥

Offer to be a guest on their live where you will give an update on the 2024 mortgage market:

• What’s happened so far in 2024
• What’s happening right now
• What you think’s going to happen in the future
• And answer some of the top questions you know the audience will want to hear

Always remember, you need to get across this isn’t about selling; it’s about adding value, so make sure to clarify that! 🗣️

Step 3: Prime Time Live 🎥

Once they’re on board, schedule your Instagram Live for 6 PM or later – when your audience is most likely scrolling through their feeds. 📲

This timing ensures maximum engagement and visibility, which is exactly what we want.

Step 4: Answer the Burning Questions 🔥

The week before, have a notepad on your desk and write down the 5 most frequently asked questions, ready for your Instagram Live.

During the live session, tackle all of those questions. This not only showcases your expertise but also directly addresses your audience’s needs.

For example: When do I need to get an Agreement In Principle?

• This is a question lots of the audience will want to know the answer to if they’re looking at houses on the estate agent’s page. ✅
• It also strengthens the bond with the estate agent- as they want buyers with AIP’s and you’re the one that’s helping to advise their audience on this. ✅

By answering the FAQs you’re positioning yourself as a thought leader and increasing the chance of the Live Audience following your account.

Step 5: Notification Magic ✨

The beauty of Instagram Lives? Both your followers and the estate agent’s followers will receive a notification about your joint live session. Imagine the reach! 😱

Your name and expertise, right there on their screens, building your brand and authority.

Step 6: The Most Important Part! 📲

This is a biggie, throughout the live please don’t forget to encourage viewers to follow your account for more valuable insights. 

If you did 3 lives a week -all it will take is 10 people from each session to start following you, that’s a whopping 300 new followers over three months!

Step 7: The BONUS 🤝

These estate agent collaborations are more than just a follower boost. They’re the beginning of a fruitful relationship with estate agents. 

Who knows? The sole reason for holding these lives is to grow your audience but this relationship could lead to an introducer agreement down the line!

If you’re not too sure on how to start an Instagram Live, don’t worry just follow these steps: https://help.instagram.com/126662934757177

Good luck on your Instagram Live Journey 👋