If you want more people to stop scrolling and actually watch your video, there’s one simple thing that makes the biggest difference.
Numbers.
Not vague claims (people will switch off)
Actual numbers.
Newspaper editors have known this for years.
They don’t write “Taylor Swift’s tour is a huge success.”
They write “Taylor Swift’s Eras Tour tops $1 billion.”
They don’t write “Avatar breaks box office records.”
They write “Avatar becomes first $2 billion film.”
Same story. Completely different pull.
This is how it can work for your videos.
A number is concrete, so people don’t have to guess what you mean.
It triggers curiosity, because the brain immediately wants to know how.
And it signals you actually know what you’re talking about, because only someone who’s done the work knows the exact figure.
Do the exact same thing with your case study videos or even carousels.
Instead of “we helped a client remortgage and save some money,” use this formula:
[Number] + [Specific Result] + [Time Frame or Context]
“One of our clients was paying £840 a month. We got them down to £510.”
“We knocked 6 years off this couple’s mortgage without changing their payments.”
One more thing.
Don’t round the number.
“Saved around £300” sounds made up.
“Saved £312” sounds real, because it is.
Get this right, and you’ll increase views, watch time & leads.
I teach this inside the Learning Lab, and in there you get access to so much more, which includes:
- The two specific video formats this hook works best on right now, and how to adapt it for each one
- A full breakdown of what makes a number sound made up versus believable, so you’re never guessing
If this sounds like it could help you, reply to this email with the word LAB