Today I’m going to show you 4 simple strategies that will get you hearing “You’re that mortgage adviser I see everywhere” in no time!
Your ideal clients are already active on social media in your local area. 📍
If you’re not positioning yourself as part of that local conversation, you’re invisible to them when they need mortgage advice. 🏡
Most mortgage advisers make the mistake of only posting about mortgages and rates, which feels pushy and corporate.
They forget that people want to work with someone they know, like, and trust – not just someone who can get them a good deal. 👏
You don’t need to go viral to win locally! 🙅♂️
1️⃣ Get Ultra-Specific with Your Content
It’s easy using this strategy:
Think to yourself, “What are your ideal clients Googling or searching for on social media?”
Do keyword research on search engines or even within social media.
Turn those questions into bite-sized video answers. 📹
Remember to keep them to around 60 seconds.
Keep it clear, friendly, and jargon-free.
2️⃣ Share Local Estate Agents’ Posts
Your ideal clients are most likely browsing houses right now. (even if they only want to remortgage!) 🏡
So why are you not featuring the best ones on your page?
Stay top of mind by engaging with and resharing their content.
This builds relationships with local agents AND increases your visibility with their audience. Win-Win. 🏆
P.S. If done consistently and correctly, it could even lead to introducer agreements further down the line.
3️⃣ Use Local Landmarks to Spark Familiarity
Upload Instagram stories near recognisable local spots—parks, cafes, high streets.
Mention the business name in your story: “I’m on a walk in *insert park name* and wanted to chat about a case I did this week….”
People connect faster when they recognise the setting.
You’re not just a mortgage adviser; you’re part of the local community.
So show them! 👀
P.S. When going past a local business, name drop them and tag them in your story – they will more than likely share it to their stories, enhancing your reach. 📈
4️⃣ Shout Out Local Businesses You Actually Use
Favourite coffee shop? Reliable dog groomer? 🐶
Share them on your feed or stories – remember to tag them.
You’ll earn organic exposure from their audience and build your local profile.
This makes you more relatable and human.
People love working with familiar brands and by teaming up with other local brands, becoming more familiar is a lot easier.
Remember: Visibility doesn’t mean going viral. ❌
These simple steps make you more visible.
Even when you’re not talking about the services you offer.
It means being consistent, genuine, and present where your audience is already hanging out.
If you can become the local friendly face that shows up with helpful tips, local knowledge, and inject using your personality, you’ll naturally attract clients who trust you from post #1. 🤩
Before long, you’ll be stopped in the street with the phrase “You’re that mortgage man/woman I see everywhere”
And you’re in! 👏
Looking for a more in-depth strategy, or the blueprints to use to achieve the above…
Then it’s time you joined our LearningLab™️
These mortgage advisers are seeing results already:
Rob saw leads instantly:
Charlie skyrocketed her content views by 683% in the first 2 weeks of joining:
And Michelle, who wanted the confidence to post engaging content, went from 200 to 1000 views on her Reels:
If you want to join us, then click here and let’s get involved in the Lab