Today I’m going to give you 7 ideas you can use for your Instagram Stories this week. 🥳
By using the stories feature, you’ll not only increase the amount of people who see your company, but you’ll see increased engagement levels and entice lurkers to start a conversation. 💬
Most people fail because they simply share their latest post to their stories, instead of using features that are a fail safe way of getting engagement from your audience.
You’re not using Stories to their full advantage
Instagram Stories are powerful tools to build trust, showcase your expertise, and give your followers a peek into the real you. 📲
Stories let you create quick, memorable moments that can be a lot more engaging than a regular post.
They disappear in 24 hours, so you can show up without overthinking and just be yourself. 🤩
Clients want to know the person behind the service, and Stories are like mini magic windows into your world. 🌍
Here’s a full week’s worth of Instagram Story ideas to help you get started:
📅 Monday: A Day in the Life
Give your followers a behind-the-scenes look with 3 snapshots:
- Morning prep (with a brew in hand)
- Mid-day tasks (on hold to a lender)
- Evening wrap-up at your desk (Closing down the computer)
Show what it’s like to be you – the real deal.
It’s amazing how these glimpses can build trust and bring in more business as people see the hard work you put in daily.
📅 Tuesday: Poll – “What Age Did You Buy Your First House?”
People love to weigh in, and this poll is an easy way to get them interacting!
Sharing the poll results (and a quick comment on the range of ages) can keep the conversation going.
Pro tip: Engagement boosts your visibility on Instagram, so these little polls work wonders. 🎉
📅 Wednesday: Share a Helpful Tool
Make life a bit easier for your clients by spotlighting a tool – like a stamp duty calculator.
It’s useful, relevant, and shows that you’re thinking about ways to support them.
They’ll love the practicality, and you might be their new hero. 🦸♂️
📅 Thursday: Bust a Myth (and use the Reaction Sticker)
Pick an older photo of yourself (bonus if it’s a bit cheeky) and use it to debunk a common mortgage myth.
Maybe something like, “You need a perfect credit score to buy a home 🏡… myth-busted!”
Using the Reaction sticker gives followers a way to instantly connect with your post.
📅 Friday: Q&A Time!
Use the Questions sticker and encourage followers to ask anything about mortgages.
From the simplest questions to the quirkiest – the more engaged you get, the better!
This is your chance to shine as their go-to expert while keeping it relaxed and fun.
📅 Saturday: Share a Customer Review
Show off some love from a past client. Social proof is pure gold, and people trust people.
You’re not just telling them you’re good; you’re showing them through the words of someone who’s been there. 🌟
📅 Sunday: Personal Post – Family or Hobby Time
Let your followers see a slice of life outside work – whether it’s a family photo, your dog at the park, or you tackling a new hobby.
This is your moment to be real, relatable, and to remind them that you’re more than just mortgages. 🏡
When you’re consistent with Stories, you’re not only adding value – you’re also becoming a familiar, friendly face that people trust and remember. 😊
So, go on, start making Stories a regular thing.
Your future clients are waiting to get to know you better!
We hope you enjoy these tips, but if you’re still wondering 🤔
- How do I actually upload a story?
- Or where do I find the poll sticker on Instagram?
Then our new community will be perfect for you.
We’ve opened the exclusive waiting list for mortgage advisers, so if you are wanting to find out more- Join Our Wait List Here