Remember the good old days of MySpace and MSN?
🎶 Spending hours updating our top friends, picking the perfect profile song, and chatting away on MSN Messenger until the early hours.
Ah, nostalgia!
But, just like that, they disappeared almost overnight.
Now, the big question on everyone’s mind is: is TikTok just another flash in the pan, or is it here to stay?
And if it is here to stay, how should you go about using it?
TikTok isn’t just for silly dances anymore. Seriously! 🕺
It’s become a major hub for information. Their 2023 UK TV advert campaign backed this up: Watch It Here
No more trawling through lengthy YouTube videos; TikTok’s got you covered with quick, snappy advice – and you could be the mortgage adviser who provides an untapped audience with it!
We’re convinced TikTok is here to stay, and it’s time to get on board.
It’s evolving into a platform for all kinds of content, from professional insights to personal tips, and more people are using it to find advice about their mortgage or protection.
The benefit of Tik Tok is you can reach an audience who don’t even follow you.
Yes this is available on the likes of Facebook & Instagram, but Tik Tok seems to take it to the next level increasing your brand reach further than any platform we’ve seen before.
But what if you’ve never investigated Tik Tok?
Don’t worry, follow these 4 steps and you’ll be ‘Tik-Tokking (we hope that doesn’t become a verb 😂) in no time:
- Explore and Understand the Platform First
📲 Spend some time browsing: Before you start creating content, spend some time scrolling through TikTok to get a feel for what’s popular and how the platform works.
📈 Follow trends: Look at the trending page to see what types of videos are currently popular. This will give you inspiration and help you understand the TikTok culture.
- Start with Simple Content 🎥
🧠 Don’t overthink it: Your first videos don’t need to be perfect. Start with simple, short videos answering mortgage FAQs to get comfortable with the process.
Use the tools: Experiment with TikTok’s editing tools, filters, and effects to make your videos more engaging.
- Engage with the Community 🤝
👍 Like and comment: Interact with other users by liking, commenting, and sharing their content. This helps build a sense of community and can increase your visibility.
Follow relevant accounts: Find and follow accounts in your niche or those that inspire you. This can give you ideas and help you connect with others in your field.
- Be Authentic and Consistent 🌟
Show your personality: TikTok users appreciate authenticity. Be yourself and let your personality shine through in your videos.
These type of quick to consume platforms don’t care for a polished, professional video, they prefer raw honest information
Post regularly: Consistency is key. Try to post regularly to keep your audience engaged and to grow your following.
Download the app this week and start having a play around with it before taking action.