Today I’m going to show you how to take some of the most mundane questions you’re asked as a mortgage adviser and turn them into trust building content 🫣

It’ll save you having to sit there and think about what to post, and give you an unlimited source of astounding content that your audience will love!

By doing this you’ll save time and mental capacity, because you’ll tap into the untapped resource of boring content that can build trust and win business.

Most mortgage advisers avoid using this strategy because this content we’re about to explore is boring to them, but it’s what your audience want to know!

The more boring the better!

How many times have you been asked the following questions on an appointment?

• “When are mortgage rates going to come down?” (A favourite at the moment)
• “How much do I need to earn for a mortgage?”
• “How much deposit do I need to buy my first home?”
•  “Why do you charge a fee?” (Let’s not start the fee/no fee debate!)

5 times a week, 10 times a week, maybe more? 🤷🏻

These are questions that every mortgage adviser faces every single week & every time you’ll give a similar answer.

To you, these questions, and repeating the answers, gets boring! But let me tell you this, the answer to the client isn’t boring! 

They’re embarking on this mortgage journey and you’ve just answered the one question that has been burning a hole in their head for the last 2 weeks, since they decided to sort their mortgage.

Now think, if 3 clients ask you the same questions every week (especially the mortgage rates coming down one 👀) do you think your social media audience are thinking the same thing? 

Of course they are, because they’re just like your clients, they want the same answers.

What you find boring, your audience will find astounding!

Because we’re helpful at Social For Brokers we’re going to give you a 3 step method (with a little bonus tip) to help you capture, create and curate this type of content:

1. Start Scrounging From Your BDMs!

Get your hands on as many branded notebooks as possible (and some pens whilst you’re there!)

Whenever you have an appointment, have a notebook by your side and write down every question that you’re asked on that phone call, even down to the personal ones. Do this for an entire week & you’ll have a notebook filled with burning questions.

2. Get Those Neon Highlighters Out

Work through the notebook and highlight any questions that come up more than once, any that come up more than 3 times circle that one like your life depended on it (as these are gold 🤩) 

Compile all these questions into a word document, of the top Frequently Asked Questions from this week.

3. Answer These Questions In Social Media Posts:

Depending on your confidence with design software, video or social media tools, take each questions and use any of the post types beneath to wow your audience with questions you’ve been answering all week.

But remember, your audience don’t have the same knowledge of the market as you, so avoid the jargon:

🥉 Beginner: Put the question as a heading on a social media post and then simply write the answer beneath.

🥈 Intermediate: Design a post in Canva with the FAQ in big bold text on a branded graphic, then upload this onto social media with the answer to the question in the body of the post.

🥇 Expert: Record a video of you answering the question, with the FAQ in big bold text across the top of the video using your chosen editing software (don’t forget the subtitles)

🏆 Master: Start an Instagram Live and answer the FAQ question, along with a few others. If you can, get a local estate agent or solicitor to join as well, you can benefit from each other’s audiences.

Bonus Tip: Take all these answers and collate them into the most frequently asked questions blog post for your website.

This works because your clients are asking the exact same questions that your audience will be asking themselves whilst sat on social media.

The difference is you’re answering their questions before they even have a chance to ask you – a great way that you can build trust with a client, before you even speak to them on the phone.

Who do you think they’ll get in touch with when they’re ready? Smiths Mortgages down the road who look alright, or you who has answered all their questions over the last 6 months?

Hope this has helped, if after this you’re still looking for help with your social media content, you know where to find us!