This is a ridiculously easy way to create 6 pieces of content from 1 question (and it’s one of my favourites)
If you’re ever stuck staring at a blank screen wondering what to post, the answer is already sitting in your phone.
Think of a question a client asked you this week.
Not something you made up, something real that they actually said to you.
That one question can become six pieces of content, just by asking it from six different angles.
Say your client asked, “How much deposit do I need to buy my first home?”
We can use psychological techniques to repurpose this into engaging content:
Post 1: The Mistake Angle: “What’s the biggest mistake people make when buying their first home?”
Post 2: The How-To Angle: “How to boost your deposit as a First Time Buyer”
Post 3: The What-If Angle: “What if I don’t have a big deposit?”
Post 4: The Myth-Buster Angle: “Is it true that you always need a 20% deposit?”
Post 5: The Better Way Angle: “Is it better to put down a small deposit now, or save for longer?”
Post 6: The Secret Angle: “What most first time buyers don’t know about deposits.”
Same question, six completely different posts, and none of them feel repetitive because each one is answering something slightly different.
Try it this week.
Pick one question you keep getting asked, and write it out using two or three of the angles above.
You’ll be surprised how much you’ve already got to say.
I teach this inside the Learning Lab, and in there you get access to so much more, which includes:
- The ready-made ChatGPT prompt that reframes any question into all six angles for you in seconds
- The exact format to pair with each angle, so you know whether a question works better as a reel, a carousel or a story
Want to learn more?
Reply the word LAB to this email