I’ve been binge-watching The Good Doctor on Netflix.
(Which I highly recommend by the way)
It’s about Shaun Murphy – a young surgeon with autism who joins a prestigious hospital.
He sees patterns nobody else can see.
Makes connections that other doctors miss.
Every episode follows exactly the same formula:
A patient comes in with something that seems impossible to fix.
The other surgeons debate. They argue. They say it can’t be done.
Meanwhile, you’re watching the patient deteriorate. The family crying. The clock ticking.
Then Shaun, usually while doing something completely unrelated, like watching rain on a window or organising surgical tools, has a breakthrough.
And he solves it in a way nobody else could have thought of.
Every single episode.
Here’s what hit me.
You’re doing the opposite on social media.
You’re giving away the payoff in the first sentence.
The solution in the caption or the answer on slide one.
And people are scrolling past, completely ignoring that post you spent hours on.
Think about it.
If The Good Doctor opened every episode with:
“Here’s how Shaun saved the patient using the following technique…” you’d switch off immediately.
No tension. No reason to keep watching.
But your social media post does exactly that.
A video with: “5 Ways To Get More Mortgage Clients” – then you list all 5 ways immediately.
Where’s the hook? Where’s the build? Where’s the reason to swipe?
Here’s what you need to change in 2026:
Your carousels: Don’t put the solution on slide 1.
Build the problem.
Show what happens when they ignore it.
Reveal the fix on slide 7 or 8.
Your videos: Hook with the problem.
Walk through the pain.
Deliver the answer at the end.
Makes them watch the whole thing.
100% watch time of your videos is guaranteed to get more reach
Your image posts: Problem → consequences → solution.
Not “Here’s the solution” followed by a long paragraph no one’s going to read
Example for estate agents:
Slide 1: “How to get more money for your home in 2026”
Slides 2-4: Show what stops people getting top price (poor photos, wrong timing, pricing too high)
Slides 5-7: Show what happens (sits on market for months, multiple price drops, sells under value)
Slide 8: The 3 things that get you £20k more (and when to do them)
You’ve made them swipe through 8 slides to get the answer.
Example for mortgage adviser videos:
Start: “How much can you actually borrow for your next mortgage?”
Middle: The confusion (income multiples vary, deposits change everything, most online calculators are wrong)
End: The 4 factors lenders actually use (and why speaking to an adviser first saves months)
Delay the payoff.
Make them stay til the end.
Your next post – don’t give it all away in line one.
Chris