I had a great question from one of our Learning Lab members.
They said they’d run out of ideas for what to post that week.
So I asked what had actually happened in their business lately.
Within two minutes, they were telling me about a client who’d been stuck with a debt management plan, a default, and a bank saying no, and they’d got them a mortgage anyway.
That’s not someone with nothing to post.
That’s five pieces of content in one case study; they just hadn’t broken it down yet.
This is exactly what I walked them through:
Most brokers and agents do the same thing with a great client win (and it’s not their fault)
They post it once, it gets a bit of engagement, and then it’s gone, never to be seen again.
That’s a waste, because one good case study has enough in it to fuel a full week of content, not just one post.
Instead, I taught them how to do this…
Take one recent client transformation and pull out the six raw ingredients: who they were, what they were struggling with, what you did, the actual result, how their life changed, and if you can get it, a quote in their own words.
Once you’ve got those six ingredients, you can remix them into five completely different formats:
I call it the PRISM method.
P is for Proof, an in-depth written post for LinkedIn or Facebook.
R is for Reel, a face to camera video.
I is for Image, a branded graphic.
S is for Story, an Instagram story.
M is for Multi-slide, a carousel that walks through it slide by slide.
Same story, five different pieces of content, spread out across the week rather than dumped in one post and forgotten.
People who missed the written post catch the video. People who scroll past the video stop for the carousel. You’re not repeating yourself, you’re just meeting people where they actually are.
That Learning Lab member went from “I’ve got nothing to post” to a full week planned out, using a client they’d already helped months ago.
Next time you get a great result for a client, don’t just post it once.
Break it down into those six ingredients first, then decide which formats you’ve got time to create.
I teach this inside the Learning Lab, and in there you get access to so much more, which includes:
- The exact structure for each of the five formats, hook, problem, process, proof and takeaway, so you’re never guessing what goes where
- The ChatGPT prompt that pulls the six ingredients out of any case study for you
If this sounds like it could help you, reply with the word LAB and I’ll send you some details
Chris