Today I’m going to share with you some of the best tips we’ve come across from interviewing Instagram specialists on our podcast. 🎙️
You’re going to learn how to:
👀 Get more eyes on your content
💷 Turn more lurkers into leads
🎬 Create much better videos
These tips are from mortgage advisers and Instagram gurus who are winning on this channel right now.
And you can too.
Don’t sit on the bench any longer, get involved! 🚀
Let’s start off with some tips straight from the CEO of Instagram himself. We summarised them all in a handy episode of the Broker’s Brew:
1️⃣ Grab Attention Fast
Show your topic on-screen immediately to hook viewers. Use bold text, curiosity-driven headlines, and brand colours.
2️⃣ Use Captions for Search
Instagram prioritises captions over hashtags, and they can appear on Google. Keep them short, keyword-rich, and searchable.
3️⃣ Be Real & Consistent
Natural videos perform better—just be yourself!
Click to watch the full episode beneath:
Convert more clients using Instagram with Daniel Knott
1️⃣ Use Instagram as a Landing Page
Don’t just see Instagram as a lead generator—use it as a digital business card. Make it clear who you help, what you do, and how to contact you.
2️⃣ Keep Content Simple & Repeat It
People won’t see every post, so repeat key topics like Lifetime ISAs or mortgage deposits. Keep it clear, relatable, and easy to understand—no need for complex jargon.
3️⃣ Be Proactive with Podcasts
Don’t wait for invites—reach out to podcasts, suggest a topic, and highlight your experience. Podcasts boost credibility, expand your audience, and generate leads long-term. 🚀
Click to watch the full episode beneath:
How to create engaging Instagram Reels with Thomas Honour
1️⃣ Batch Your Video Content
Set aside one day a week to plan, script, and record multiple videos at once. This keeps content consistent and saves time compared to recording on the fly.
2️⃣ Hook Viewers Instantly
Start with a strong hook—no long intros! Get straight to the point in the first 3 seconds to stop the scroll. Example: Instead of “I’m a mortgage adviser, and today I’ll explain…” try “Here’s how much deposit you REALLY need!”
3️⃣ Use Captions & Editing Tools
Most people watch without sound, so always add captions. Use apps like CapCut for quick edits, and make sure your text and branding stand out for easy recognition. 🚀
Click to watch the full episode beneath:
How to get to 14,000 Instagram followers & generate leads for 3 mortgage advisers with Sam Norris
1️⃣ Consistency is Key
Sam has been doing his Monday Mortgage Melt live sessions every single week for 184 weeks, only missing three times. This consistency builds trust, keeps his audience engaged, and makes him a go-to expert in his field.
2️⃣ Interaction Matters More Than Likes
Instead of focusing on likes, Sam responds to every comment on his posts. Engaging in conversations boosts visibility and strengthens relationships. Ignoring comments is like ignoring potential clients—always reply!
3️⃣ Stories Help Build the ‘Know & Like’ Factor
Sam regularly posts personal and behind-the-scenes content on Instagram Stories. Stories are unscripted and help people connect with you as a person, making it easier for them to trust you when they need mortgage advice.
Click to watch the full episode beneath:
That’s a wrap on some of the best Instagram growth strategies straight from mortgage advisers and social media pros who are winning right now. 🎯
If you’re serious about growing your brand, generating more leads, and turning followers into clients, don’t just take notes—take action.
Catch up on all our episodes, implement what you learn, and start seeing real results. 🙌