Today I’m going to share with you the 4 things that Instagram recommend you do, or don’t do more specifically, to help with the reach of your content in 2025. 🙌
Instagram has 35 million users in the UK, 29% of these users are 25 – 34 year olds, so if you fancy missing out on a potential audience of 10 million clients, then STOP READING NOW! 🤯
Instagram is a powerful tool, and they’ve made it even more lucrative by telling you the secrets that they’ve guarded for quite some time now!
Don’t Sleep on These 4 Tips! 😴
If you’ve ever uploaded a post to Instagram as a mortgage adviser, we’ve all had this experience…
You create that one piece of content that you expect to ‘blow up’
It’s a piece of content that you’ve deliberated over, planned and edited to within an inch of its life.
But the likes never come, the reach is sub par and there’s no-one outside your office banging your door down to book an appointment (ok so the last one is a bit of a stretch)
Well, Instagram has given us a helping hand in 2025 and released the 4 things that can seriously hamper the reach of your posts. 😩
Let’s get into them:
1. Watermarks: What Are They Really? 🤔
Ever noticed those sneaky watermarks on social media posts? They appear when your content is downloaded directly from native platforms (think Instagram or TikTok).
While they’re a handy identifier, they can seriously affect your content’s reach.
Why? Because platforms prioritise original content, and watermarks scream “reposted.” Keep it clean, crisp, and original for maximum engagement. ✨
2. Posting Content You Didn’t Make ❌
Tempted to repost that viral reel? Pause.
Instagram’s clever algorithms know where content comes from, and reposted material doesn’t get the same love as originals. The takeaway?
Create your own valuable posts. Be original, and the algorithm will reward you. 🙌
3. Reels Over 90 Seconds: A No-Go ⏰
When it comes to Reels, size does matter.
The sweet spot? 30-90 seconds.
That’s the perfect window to deliver valuable, scroll-stopping content without losing your audience.
Keep it snappy, keep it engaging. 🕒
Think about how to answer an FAQ in 90 seconds, or a short but sweet review from one of your clients
4. Engagement Bait: A Big No-No ⛔️
Gone are the days of “Share this to reveal the answer.” Instagram isn’t a fan of misleading tactics.
But don’t worry, you can still ask your audience to share – just be genuine.
Try: “Tag someone who’d find this helpful!”
Trust us, your engagement (and followers) will thank you. 🫶
Stick to original, watermark-free content, keep your Reels snappy, and stay authentic with your engagement. 💡
Follow these tips, and you’ll be well on your way to boosting your reach of your social media content 🙌