I’m going to tell you the BEST social media channels you should be posting on, to seriously increase the chances of being seen by your ideal clients. 

You’ll save time, as you’ll know exactly where to direct your efforts and it’ll also stop you from being a ‘marketing magpie’ – always looking for the new shiny platform!

By taking my advice, you’ll not only put your business in front of your IDEAL clients, but spark conversations with current followers that have been lurking for years!

The main problem is advisers will try a certain channel for a few weeks, not get the results they were looking for, the posting will tail off and then a shiny new platform comes along that promises a new audience, and the cycle repeats!

Let’s stop that cycle in its tracks!

Delete all but one social media channel off your phone!

Do it now!

If you’ve spoken to us before we advocate posting to all platforms- to increase your visibility!

And yes we can get you to that point.

Or if you have an agency helping you, then they can post them all for you, but you should aspire to build up to that point – by mastering at least one social media channel first.

Here & now, in this post, we’re going to help stop you from flitting from one platform to the next, like that fateful magpie, and find the BEST channel for you!

Let’s talk through all the platforms that are available to you today:

• Facebook
• Instagram
• Twitter (Now known as X.com Thanks to Elon Musk)
• LinkedIn
• Tik Tok
• Threads (A brand new platform, Instagram’s version of Twitter)

We’ve spent a lot of time on each of these platforms (it is our job!) and written a summary for each one- along with the type of adviser that they would be perfect for.

Without further ado let’s get into them:

Facebook:

• Great for all types of mortgage business & plenty of remortgage business to go after (great for this market)
• The perfect community platform where friends & family can recommend your page to increase referrals

• The best part is you can upload all 3 types of content: Images, Text & Video
• You should utilise Facebook Groups to increase the amount of local people that see your posts
• If you like to do videos then make sure you use Facebook Reels, as these are getting HUGE exposure at the moment

Who is this platform for?

Advisers who want to win local business and keep their business front of mind with clients they have already done a mortgage for.

Facebook is ideal for people that aren’t hugely confident on social media.

Instagram:

• A platform for First Time Buyers & quick becoming ideal for remortgage business
• Only offer video and photo content, so you need to have an image for any post.
• Instagram stories can show behind the scenes content and deepen your personal brand.

Who is this platform for?

Advisers who can use social media and have the ability to design branded social media posts, or a library of images they can use.

Only focus on Instagram if you can spend 30 minutes a day engaging with your audience, these audiences are more ‘social’ than any other platform.

Twitter & Threads (They’re pretty much the same!):

• You’ll need a lot of time to master these platforms
• You need to be posting most days & responding to clients if they engage with your content
• It’s a hard nut to crack as there’s so much ‘noise’ on there
• You can post text, videos and photos

Who is this platform for?

Advisers who can spend their day constantly posting updates about the news, which may make it tricky with compliance.

LinkedIn:

• The perfect platform to reach high net worth individuals and business owners
• The platform that lets you upload the most types of content: Text, Images, Videos, Documents & Polls
• It’s not all about the content you post on LinkedIn, it’s also how much you engage with other people.
• LinkedIn is all about conversations in the comments
• Ideal if you want to target a particular business, industry or niche

Who is this platform for?

Advisers who have at least an hour a day to not only post content, but engage with others on the platform.

LinkedIn isn’t a ‘post and run’ platform, you need to hang around and have a chat!

Tik Tok:

• Everyone’s heard of this video platform that’s taken the world by storm
• It’s not so much silly videos any more it’s turning into an informative platform
• You’ll need the confidence to go on camera, and the skills to edit the videos
• Biggest chance of going ‘viral’ as a mortgage adviser

Who is this platform for?

Advisers that are confident in front of camera, tech savvy and time rich to record videos that get attention.

Did you find the best platform for yourself in that list?

If you’re unsure where to start, always start with Facebook, it’s still number one when it comes to advertising service-led businesses on social media.

My advice would be to start with one platform and go deep on it for AT LEAST 3 MONTHS, you can’t expect much interaction or engagement before then.

After 6 months of being on the platform then look at your next one.

By focusing on one platform you’ll avoid being distracted by the new platform that claims to be ‘the next best thing!’

Looking for ways we can help?

Visit our shop to see what products we have on offer to help you win more business online.

Book a call to see how we create, write and post all of your social media content for you.