Today I’m going to show you how to win more business by using content and conversation to help you piggy back untapped social media audiences 🐷

By uploading consistent content that’s valuable and using these strategies to bring new people to your page, will help you win business from new leads, ones that may have never heard of you 🤩

Most people fail at winning new business on social media because they solely rely on the content they put out, whereas engaging with new potential customers is where the magic lies! 🪄

Posting content isn’t enough if you want to grow.

Spreading Wisdom: Be the Go-To Guru

We’ll start with the content. This needs to be relevant and topical, that’s branded so strongly that your audience know exactly who you are, just by seeing your colour!

Then, with every social media post: put it through this list to make sure it checks every point:

• Is It Trust Building: By sharing your mortgage wisdom, you become the go-to expert. People trust experts, and that’s where you want to be.
• Educate, Don’t Complicate: Mortgages can be a head-scratcher. Your content can help demystify the process, answering questions and making it all less daunting.
• Stay on the Radar: Consistency is key. When your audience sees your regular posts, you stay top-of-mind. When it’s decision time, they’ll remember you.

Now let’s talk about how you can become the most well known business in your area.

Once we’ve posted we want to bring people to your page, but without strong-arming them into it, how do we bring new visitors?

🐷 We’ll use the piggy back method! 🐷

Think about what content your ideal client is seeing on their feed:

🤔 Is it a post about a local farmer’s market that’s happening this weekend? 

🤔 How about a post in a local Facebook Group that discusses local plans for new housing in the area?

🤔 Or on an Instagram Live of the new local business that’s opened in the town?

These are gold mines to find new clients for your business, but the only way they’re going to learn of your business name is if you comment! 

This’ll do a few positive things for your business:

• Visibility Boost: It makes your name pop up more often and increases the chance of them following your page.
• Grow Your Gang: When you actively join conversations in your field, you attract like-minded folks. More followers = more potential clients.
• Networking Galore: Engaging opens doors. You might snag partnership opportunities, referrals, or insider market insights you wouldn’t get otherwise.

Finding the Sweet Spot

Here’s the trick: aim for a 70/30 balance. 

Spend about 70% of your social media time sharing your wisdom, and the remaining 30% mingling with others. It’s like throwing a great party – you need both good stories and good company.

To wrap it up, nailing social media as a mortgage adviser means you’ve got to be a bit of a content guru and a social butterfly. This combo boosts your visibility, builds trust, and helps you win more clients.

If you’ve got any questions or need a hand putting this into action, just give us a shout, click here to book an appointment.