There are mortgage advisers who haven’t had to think of a content idea in three weeks.
Not because they’re especially creative.
Because they stopped trying to think of ideas altogether.
Here’s what they did.
They joined three local Facebook groups.
The kind where first-time buyers ask questions, where people moan about solicitors, where someone posts
“is now a good time to buy?”
And gets 60 replies from people who have no idea what they’re talking about.
Every few days they have a scroll.
Not to comment.
Not to pitch themselves.
Just to see what people are asking.
When they spot a question that keeps coming up, they screenshot it and close the app.
Then they turn it into a series.
Three posts. Same topic, different angle.
Post One: The Answer – Great as a video
Straight to the point answering the question asked in the group.
Post Two: The Mistake.
What most people do wrong before they even get to that point.
These posts do so well because your audience think “Am I making that mistake?”
Post Three: The Reframe.
Why the way most people think about it is backwards, and what to do instead.
One question. Three posts. Done for the week.
The reason it works isn’t just the content.
It’s that the question already came from your ideal client.
Someone already typed it out and hit post.
You didn’t have to guess what they were thinking. They told you.
You’re not making content up. You’re answering what people are already asking.
Try it this week.
Find one group where your ideal clients hang out.
Spend ten minutes scrolling.
Find one question. Screenshot it.
Then write the answer like you’re explaining it to someone sat across from you.
That’s post one sorted.
If you want to know how to come up with even more engaging content ideas….
Speak Soon
Chris