Today I’m going to show you what the CEO of Instagram has said about video, and share some other top tips you can put into practice straight away!
By using these tips you’ll get a longer watch time on your videos, which results in more reach and in turn means more views. The more eyeballs you can get on your content, the bigger chance you have of generating new business.
Most people fail because they don’t think about how little changes can make such a big impact- but that changes today!
Simply uploading a video is no longer enough
Social media is full of content these days, your videos can easily get lost in the noise. That’s why you need to make it stand out.
Whether you’re a pro or just starting out, these 5 tips are must dos to make sure more people watch, engage, and come back for more:
- Put the topic right on screen 📝
Don’t leave your audience guessing!
The CEO of Instagram has come out and said this is a great way to engage your audience.
People scroll fast, and you’ve got about two seconds (if that!) to grab their attention. So, make sure your topic is visible on the video as text.
A punchy, clear title will make them stop and think, “Ooh, I need to watch this!” Whether it’s at the start or as a banner, give them a reason to stick around. Think of it like bait – but in a nice way!
Here’s an example of one of my videos:
Pro Tip: If you can get your brand colours in there as well you’re onto a winner!
2. Optimise that caption 🔑
Don’t underestimate the power of a well-written caption.
This is where you can sneak in all the juicy keywords that’ll help people find your video. Not only will you get your content in front of the right audience, but it also helps with discoverability across platforms.
Make it short, sweet, and loaded with relevant keywords. Something like, “How to Save for a Mortgage Deposit – Even if You Love Uber Eats” 🍕 – See? Relatable and searchable. Winning combo.
3. Be yourself – no robots allowed! 🤖
People watch you because they like you! So, don’t sit there stiff like you’re reading from a script!
If you’re someone who naturally talks with your hands, go for it!
Wave them around, express yourself! 💃 The more animated you are, the more engaging you’ll be.
And when people are engaged, they watch longer – and guess what? The algorithm loves that!
So, loosen up, be your authentic self, and have fun with it!
4. Subtitles are your new best friend 💬
Here’s a simple but powerful tip: add subtitles to every video.
Some people scroll with the sound off (sneaky lunchtime viewing, anyone?), and if they can’t follow along, they’ll just scroll away.
But when they can read what you’re saying, they’re way more likely to stick around. And if you can throw in some animated or colourful captions? You’re golden. 🌟
It keeps things visually interesting and makes sure no one misses a word of your brilliance.
5. Post. Everywhere. Yes, everywhere. 🌍
Think your job’s done after posting on one platform? Think again! Get that content everywhere – Instagram, Facebook, TikTok, LinkedIn, even YouTube Shorts.
The more places you post, the bigger the audience you’re reaching. Different platforms = different people, and that means more views. It’s like planting seeds in multiple gardens – you’re giving yourself the best shot at going viral! 🚀
Bonus Tip: 💡 Consistency is key! Don’t post one video and call it a day – keep showing up.
Even if one video doesn’t get tons of views right away, the more you post, the more chances you have to hit the algorithm jackpot.
Facebook, Instagram, TikTok, LinkedIn – let’s make you the video sensation across the internet.
If you wanted to have a chat about how we can do all this for you, then send us an email back and we can share our Video Recording Bundle with you