Today, Iām going to show you how you can get more enquiries, all by removing friction
By using these 3 strategies, you’ll make it easier for clients to book appointments, instead of forcing them to call you.
Most people fail because they think that putting an email address and a phone number on their social media channels will get enquiries – people want more these days!
Less people want to talk!
Think about the last time you booked an Uber.
No calling
No being put on hold
No being told your driver is “just around the corner”
Just one button, and it’s sorted.
Your mortgage clients deserve that same ‘one-click simplicity’ when they need your expertise.
Fewer and fewer people want to book an appointment on the phone.
If you’re making it harder for your clients to reach out, then you’re losing business to competitors, who are making it easier.
Instead of relying on prospective clients calling, make it easier for them to book, or at least reach out, by doing these 3 things:
1. Add a WhatsApp Button to Your Facebook Business Page
WhatsApp is life, well, it is for me anyway.
Your clients share the same view.
If you use WhatsApp in your business, get that button added today.
With messages coming straight to your phone, you’ll never miss an enquiry.
2. Add a Direct Booking Link to Your Instagram Profile
Instagram allows you to have a link on your profile; use it wisely.
Remove the friction and take your Instagram followers straight to the contact page.
3. Add QR Codes to Your Flyers That Lead Straight to Your Booking Form
Take print advertising into the digital age with a QR Code.
Use a free QR code generator to take your clients to your booking form.
P.S. If you use WhatsApp, their built-in QR code for contact could be even better.
Mortgage advice can be daunting for a lot of people.
Don’t make the first step of making contact any harder than it needs to be.
Go forward and remove friction!