Today I’m going to show you a quick and easy process you can follow to create much better content than you are right now! 🤩

It’s been tried and tested for years with lots of other successful mortgage advisers and you can learn how to use it today in this short email 📧

By using the APES framework you’ll have a well thought out social media strategy (even if you’ve never had one before) with plenty of content created ahead of time, so you’re not rushing around last minute, thinking:

“What do I post?!” 😩

Most mortgage advisers fail on social media because they get to a Monday morning, realise they have 20 emails to reply to, staff to manage & clients to chase to fill out their fact finds! 

Then we all know what happens- social media gets put to the bottom of the list (even though they realise how important it is!)

If this sounds a bit like you come the start of the week, then this is for you!

Stop monkeying around & get to grips with APES 🦧

APES is a simple acronym for:

• Answer
• Proof
• Entertain
• Solve

These are going to form the four pillars for the social media content you’re going to create over the next month.

Let me tell you the exact content you should create to fulfil all of these areas and get your audience engaging with you:

🧠 Answer: Show them you’re the expert!

Ever noticed those recurring questions your clients can’t seem to get enough of? 

🤔 “How much can I borrow on £40,000 a year?”

🤔 “What if I’ve got bad credit?”

🤔 “What happens when my end date comes around?”

Keep a notebook handy and jot down these questions throughout the week. 📝

Then turn them into a weekly FAQ post to show you’re listening and you’ve got all the answers.

These questions will resonate with your social media audience because they’ve probably got the same questions on their mind that your clients do! 🤩

🏆 Proof: Showcase Your Success

Nothing says ‘trust me’ like a glowing customer review. 🌟

Gather those testimonials and don’t be shy to show them off. 

A happy client video (these are worth their weight in gold) or a quote graphic (created in Canva – see how to create one here can go a long way in proving you’re the expert who gets things done. 

Let your satisfied clients do the talking. 🗣️

These always get more engagement as your audience love to share in your success. ❤️

🎬 Entertain: Behind-the-Scenes Fun

Note: it doesn’t have to be a silly Tik Tok Dance! 💃

Entertaining your audience can come in many forms, showing them behind the scenes can help break up your business content.

Give your audience a sneak peek into your daily grind with a twist of fun. 

Share clips of your team in action, or how you unwind with your hobbies outside the office. 🤩

It’s all about making those human connections that make you more relatable and approachable. 🎥

🧩  Solved: Successful Case Studies

Ever turned a ‘no’ into a ‘yes’? 

Those are the stories that need to be told. ✅

Case studies are powerful tools that demonstrate your expertise and problem-solving skills. 

Detail a particularly challenging case, and explain how you navigated it to success. It’s not just inspiring—it’s proof positive of your prowess! 💪

Uploading a face to camera video talking through the case study would be the best way. 🤳

But if you’re not confident in doing that just yet, a written post with an eye catching Canva Graphic can be the next best thing!

So there you have it! Your playbook for making social media content that speaks to your audience – with hardly any effort wasted on thinking “What do I post?”

Let’s get your audience scrolling, liking, and chatting as if they’re at the pub with their favourite mortgage expert!

Ready, set, post! Let me know how you get on