One of the most common questions I get asked is:
“Chris, what’s the best time to post on social media?”
And honestly?
It used to matter more than it does now.
Five years ago, posting at 6pm on a Wednesday could genuinely move the needle.
The algorithm leaned heavily on recency.
Get in front of your audience when they were scrolling, and you had a shot.
That’s not really how it works anymore.
The platforms have got smarter.
They show your content to people based on whether it’s any good, not when you hit publish.
A great post at 3pm on a Wednesday will outperform a mediocre post at the so-called golden hour every single time.
So if you’re losing sleep over your posting schedule, stop.
Focus on these three things instead.
1. Does your hook stop the scroll?
The image, the first line of your caption, the first 2 seconds of your video.
That’s what decides whether anyone sees the rest.
If your hook is weak, it doesn’t matter what time you posted.
People will scroll straight past.
Spend more time on your opening than you do on anything else.
2. Are you showing up consistently?
The algorithm learns who you are by what you post repeatedly.
One brilliant post at the “perfect” time on a Tuesday teaches it nothing.
Four posts a week, on topics your audience wants to see, builds momentum.
Rhythm beats timing. Always has.
3. What do you do after you post?
This is the bit most advisers ignore.
They post, close the app, and wonder why nothing happened.
You should be utilising Facebook Groups, engaging with other accounts in your local area, sharing the post to your stories.
That activity tells the platform your post is worth showing to more people.
Post and disappear, and you’ve only done half the job.
I suppose the message I’m trying to deliver is:
Stop chasing the perfect posting time. There isn’t one.
Get the hook right. Show up consistently. Go beyond just posting & ghosting.
Do that, and the time you press publish becomes the least important part of the equation.
Chris