by Cess De Leon | Nov 19, 2025 | Blog
I lost a lot during Covid. Not money, but time. Which, honestly? Worth way more. March 2021. The new social media platform “Clubhouse” was exploding. Voice-only rooms. Invite-only access. Elon Musk and Oprah were on it. Every marketing guru was posting about how...
by Cess De Leon | Nov 5, 2025 | Blog
I thought I had a brilliant business idea. Back when I was an estate agent, I launched this side hustle of an online platform connecting people with accountability buddies. Someone to keep you on track with your goals. The first few signups were exactly...
by Cess De Leon | Oct 29, 2025 | Blog
Bill Gates said he’d always choose a lazy person to do a hard job because they’ll find an easy way to do it. And after working with hundreds of mortgage advisers who swear they “don’t have time” for social media, I’ve cracked...
by Cess De Leon | Oct 22, 2025 | Blog
I’ve only ever stolen two things in my entire life. The first was a Cadbury’s Creme Egg from Woolworths when I was 11. Slipped it up my sleeve, heart pounding, convinced the barcode would trigger every alarm in the store.It didn’t. Ten minutes later...
by Cess De Leon | Oct 15, 2025 | Blog
The other night, I was sinking into my sofa, phone in hand, doing that thing we all do when the nights start drawing in. You know the ritual. Doom-scrolling, thumb on autopilot, watching other people’s highlight reels while your brain quietly zones out. Then my...
by Cess De Leon | Oct 8, 2025 | Blog
I visited Belfast last weekend I’m sitting there in The Duke of York– this gorgeous old pub with more character in its bathroom tiles than a new build home. And I’m surrounded by about 200 years of Guinness advertising. Posters from the 1920s. ...
