by Cess De Leon | Jun 11, 2026 | Blog
I went to Centre Parcs a few weeks ago. Everywhere you looked, the marketing was aimed at the kids. Not the parents paying for it. The kids. The posters, the screens, the activity boards. All of it spoke directly to the child standing in front of it. Because Centre...
by Cess De Leon | Jun 2, 2026 | Blog
My partner bought a swimming costume recently. Not a cheap one. A proper “treat yourself” purchase from a brand that positions itself really well on Instagram. Good-looking website. Premium imagery. High price tag. After a few weeks, we found the material...
by Cess De Leon | May 20, 2026 | Blog
Saturday night in the 90s, my family had a ritual. We’d pile into the car, drive to Blockbuster, spend twenty minutes arguing about what to watch, and leave with a film and a bag of pick and mix. It was an event. Blockbuster had 9,000 stores. Every high...
by Cess De Leon | May 13, 2026 | Blog
There are mortgage advisers who haven’t had to think of a content idea in three weeks. Not because they’re especially creative. Because they stopped trying to think of ideas altogether. Here’s what they did. They joined three local Facebook groups. ...
by Cess De Leon | May 6, 2026 | Blog
One of the most common questions I get asked is: “Chris, what’s the best time to post on social media?” And honestly? It used to matter more than it does now. Five years ago, posting at 6pm on a Wednesday could genuinely move the needle. ...
by Cess De Leon | Apr 30, 2026 | Blog
Instagram has quietly shifted how it decides what to show people. And honestly? The changes are good news for you. Here are the 3 things Instagram no longer cares about (and the one thing it cares about more than ever). 1. Your follower count For years, the size...
