by Cess De Leon | Aug 26, 2026 | Blog
I was walking down the high street on Saturday morning, starving. Three places to get a sausage roll. All within a few steps of each other. To my left, a local bakery. Lovely place. Proper bread in the window. To my right, a sandwich shop. Nice enough. And then there...
by Cess De Leon | Aug 19, 2026 | Blog
Let me guess. When someone mentions TikTok, you picture teenagers doing dances in their bedrooms. And the idea of a mortgage broker posting on there feels… embarrassing at best. I get it. But here’s the thing. TikTok has over 1 billion users. ...
by Cess De Leon | Aug 5, 2026 | Blog
A few weeks ago I came across an Instagram ad for a new type of garden badminton game. The video was brilliant. I watched it twice. Then I bought it. Weeks went by, and nothing arrived. I started to get the feeling like I’d been had. So I went looking for...
by Cess De Leon | Jul 29, 2026 | Blog
Last month, I stood in front of a room of 100 mortgage advisers. I was talking about TikTok. In that room there happened to be somebody from a marketing background. And I could almost see what they were thinking as they settled into their seat. This guy’s going...
by Cess De Leon | Jul 22, 2026 | Blog
Most mortgage brokers we work with say one of two things about email marketing Either: “I know I should be doing it. I just never get round to it.” Or: “I tried it. Didn’t really get anything from it.” Both are fixable. But...
by Cess De Leon | Jul 15, 2026 | Blog
I was listening to a podcast last week. It was by Alex Hormozi (he’s a genius at marketing) He was talking about something he called a growth flywheel, and halfway through, he used a phrase that stuck with me. The self-licking ice cream cone. His point was...
