by Cess De Leon | Apr 15, 2026 | Blog
Social media rewards the wrong things. And I hate it for that. But probably not for the reasons you think. Here’s what I actually hate about it. 1.3 million people watched one of my videos. It went everywhere. I’d refresh it. More & more views. And then...
by Cess De Leon | Apr 8, 2026 | Blog
You know exactly how this goes. Dinner’s barely finished and a child appears. “Can I have ice cream?” “No.” Thirty seconds. “What about an ice lolly? That’s basically just juice.” “No.” A pause. “Okay....
by Cess De Leon | Apr 1, 2026 | Blog
Paul nearly missed a lead A stranger had already booked an appointment with their bank to talk about their remortgage. Decision essentially made. They were just going through the motions. Then they saw Paul’s video about remortgaging. And instead of...
by Cess De Leon | Mar 25, 2026 | Blog
I’ve carried out over 100 social media audits for mortgage brokers and estate agents. And three things come up almost every single time. Not occasionally. Not now and then. Every. Single. Time. Here they are, and more importantly, here’s how to fix them....
by Cess De Leon | Mar 4, 2026 | Blog
If you’re about to hit the ‘Boost’ button on a post Stop. You’re throwing money down the drain. I get it. You’ve put effort into a post and you want people to see it. Boosting feels like the obvious next step. But you don’t need to spend a penny to...
by Cess De Leon | Feb 25, 2026 | Blog
When TikTok dropped, it changed everything. Short-form video took over. Attention spans shrunk overnight. And the people who got on it early? They built audiences that their competitors are still chasing today. I think something just happened...
