I was listening to a podcast last week.
It was by Alex Hormozi (he’s a genius at marketing)
He was talking about something he called a growth flywheel, and halfway through, he used a phrase that stuck with me.
The self-licking ice cream cone.
His point was simple.
Reviews bring in clients.
Clients get great results.
Great results produce more reviews.
The whole thing feeds itself without you having to push it every single time.
I immediately thought of you.
Because here’s what I see. You’re brilliant at your job.
You have clients who are genuinely delighted.
And a Google profile sitting there with eleven reviews, the last one from 2024.
The results are there.
The happy clients are there.
The reviews just aren’t.
Hormozi’s argument is that most businesses don’t have a word-of-mouth problem.
They have a triggering problem.
People don’t leave reviews because nobody asks them to.
Not in the right way. Not at the right moment.
So here are three things you can do this week to get the flywheel moving:
- Ask for a Google review at mortgage offer stage
The moment the mortgage offers, your client is at peak happiness.
That’s when you send the message.
Keep it short. Tell them it means a lot.
Include a direct link to your Google or VouchedFor page so it takes them thirty seconds, not thirty minutes of hunting around.
- Ask a handful of your best clients for a video review.
A short video recorded on their phone.
Thirty to sixty seconds.
Them talking about what it was like to work with you.
You can use it on Facebook, Instagram, TikTok, on LinkedIn, on your website.
One video does more for your credibility than ten written reviews.
Most brokers never ask for this. Which means if you do, you stand out immediately.
- Make it a habit, not a one-off.
One review every few months won’t make a difference,
Set a reminder.
After every mortgage has offered, send the message.
Build it into your process so it happens automatically, not just when you remember.
That’s the flywheel.
Reviews bring in enquiries > Enquiries become clients > Clients become reviews.
Go and check your Google profile now.
Count how many reviews you have, and when the last one was submitted.
If it’s been more than a month, your flywheel has stopped spinning.
Chris