2 likes doesn’t bother me

2 likes doesn’t bother me

Everyone’s already abandoned their 2026 posting schedule. The New Year motivation has worn off.  The accountability posts have stopped. And I’m sitting here thinking about the post I published last week that got 2 likes. You know what though?...
3 posts to fix invisibility

3 posts to fix invisibility

I couldn’t help but go red-faced, embarrassed was an understatement… I was in a meeting last year. They mentioned, almost in passing, that they’d just had their entire company rebranded. New logo. New business cards. New flyers. New shop signage. The whole...
Netflix won’t tell you this

Netflix won’t tell you this

I’ve been binge-watching The Good Doctor on Netflix. (Which I highly recommend by the way) It’s about Shaun Murphy – a young surgeon with autism who joins a prestigious hospital. He sees patterns nobody else can see.  Makes connections that...
You need to hear this

You need to hear this

I remember the exact moment I realised I’d been playing a rigged game. It was 2024, and I was sitting in a coffee shop in Birmingham, watching a mate of mine, let’s call him Dave, lose his mind over his Instagram analytics.  Dave ran a successful...
 I shouldn’t be telling you this

 I shouldn’t be telling you this

January is the worst time for social media. It’s brutal. Everyone’s on a detox.  Your engagement will tank.  And every business on the planet just woke up with the same: “New year, New Me, I’m going to post every day” strategy So why am I telling...
The excitement died

The excitement died

A few years ago, I decided to run three miles every single day in January. I hadn’t run for years, but I thought, “Easy. Three miles. I’ve got this.” The first five days were incredible. I had one of those motivational podcasts on, endorphins...